April Dream: Transforming Sports from 'Competition' to a 'Communication Tool'.

General Incorporated Association Joynt (Headquarters: Shibuya-ku, Tokyo; Representative Director: Kohei Kiren) is participating in April Dream, a project that turns April 1st into a day to talk about dreams rather than lies. This press release is the dream of Joynt.

■ Overview of the Dream
Melting loneliness with the 'essence' of sports and creating a place to shine for a lifetime. We will translate sports from 'competing for skills and victory' into a 'communication tool' that enriches everyone's mind and body, and expand 'Sparkle Activities' nationwide where children and seniors can connect on a flat level.

We want to bring the 'heat of hearts connecting beyond words' that we experience in the world of professional rugby, not just inside stadiums, but into everyday parks and plazas. People who are not good at sports, retired seniors, and the working generation gather and support each other, guided by an oval ball. We currently operate a community called 'Oto-Rugy'.

Our dream is to expand beyond rugby to all sports and create the 'world's freest social hub for adults'.

■ Why this dream: The 'Wall of Sports' in modern society
There are several major 'walls' in Japan today that hinder health maintenance and interaction.
- Resistance to 'health promotion': Mandatory feelings or being treated as a patient are often avoided.
- Hurdles due to high competitiveness: Images like 'I'll be a nuisance if I'm not good' or 'I'm afraid of intense contact' hinder beginners and seniors.
- Generational disconnection and loneliness: There is a lack of 'diagonal relationship' spaces where multiple generations can interact flatly.

We have accumulated know-how over 5 years of operating 'Oto-Rugy' to turn rugby into the 'ultimate communication tool'. We will challenge ourselves to contribute to society further by incorporating the essence of various ball games beyond rugby.

■ The future with 'Sparkle Activities' we envision
When this dream comes true, the following scenery will spread in parks and plazas in Japan:
'Health promotion without saying health'. Instead of 'exercising for health', it's 'getting absorbed because it's fun'. As a result, we aim for a state that naturally leads to frailty prevention, cognitive decline prevention, and the construction of local mutual aid networks.

'Frank relationships where we can be a nuisance to each other'. With the slogan 'Play Smart', we prioritize sustainability over victory or intensity. We will foster a culture where adult composure—laughing together even if you fail—is considered the coolest skill. A 'daily vacation' where multiple generations melt together. Children develop social skills, the working generation finds a third place, and seniors spend their time vividly as 'protagonists who can shine forever'. It is a place like a 'vacation in daily life'.

We can imagine a future where universities, local governments, and administrations act as regional hubs, and students and local athletes act as 'Sparkle Leaders' to liven up the space and create a cycle of bonds across generations. We are looking for friends to draw this dream with us.

'Connecting, trying, and liking it more'. Sports have the power to change society. It is a bond that is born only by experiencing and interacting yourself, which cannot be obtained just by watching from the stands. We want to create a 'social hub of triggers' all over Japan where adults can return to their childhood and laugh together. We will deliver the moment when hearts connect with just one ball to everyone.