[Captain Santa] [Boathouse] Joy Mark Design's Flagship Store "MUSEUM & MUSEUM" Celebrates 26th Anniversary! Limited Edition T-Shirt Launch & Cafe Collaboration Campaign Held
Joy Mark Design is celebrating the 26th anniversary of its flagship store, MUSEUM & MUSEUM in Odaiba, with the release of limited edition T-shirts and a collaborative campaign with its attached cafe, Longboard Cafe, to enhance customer experience.
📋 Article Processing Timeline
- 📰 Published: April 3, 2026 at 03:00
- 🤖 AI Analyzed: June 2, 2026 at 13:00 (1450h 0m after Published)
Joy Mark Design Co., Ltd. (Head Office: Koto-ku, Tokyo, Representative Director: Yoshikazu Shimoyama) is a long-established Japanese apparel company that handles brands such as "Captain Santa," loved for 40 years, and "Boathouse," which was a sensation in the 1980s. Our flagship store, "MUSEUM & MUSEUM" in Odaiba, which carries all of our brands, will celebrate its 26th anniversary in 2026. As a token of our gratitude for your continued patronage, we will be releasing anniversary limited edition items and holding a special event starting Wednesday, April 1, 2026.
This project will feature the launch of original T-shirts with limited edition designs for the Odaiba store from our popular brands "Captain Santa" and "Shonan Duke." Furthermore, we will also be conducting a collaborative campaign with the adjacent Longboard Cafe, offering a special experience where you can enjoy both shopping and dining.
Please take this opportunity to visit "MUSEUM & MUSEUM."
## Odaiba "MUSEUM & MUSEUM" 26th ANNIVERSARY FAIR
"MUSEUM & MUSEUM" has long been supported by many customers as a hub for communicating the worldviews of brands rooted in American casual and Shonan culture.
This year, as we celebrate our 26th anniversary, we are focusing on enhancing "experiential value" and implementing initiatives in collaboration with our cafe, to make the store visit itself an enjoyable experience, not just the appeal of the limited edition products.
■ Event Overview
・Period: Wednesday, April 1, 2026 – Tuesday, April 28, 2026
・Location: MUSEUM & MUSEUM (AQUACITY ODAIBA 3F)
・Details:
- Sale of 26th Anniversary Limited Edition T-shirts
- 20% OFF campaign at the cafe
■ Store Information
Store Name: MUSEUM & MUSEUM
Address: 1-7-1 Odaiba, Minato-ku, Tokyo, AQUACITY ODAIBA 3F
Access: Approx. 3-minute walk from "Daiba Station" on the Yurikamome Line
Approx. 10-minute walk from "Tokyo Teleport Station" on the Rinkai Line
Business Hours: Weekdays 11:00 AM – 8:00 PM
Weekends & Holidays 11:00 AM – 9:00 PM
### Anniversary Limited Edition Items
● Captain Santa Odaiba Store 26th Anniversary Original T-Shirt
This commemorative design features an impactful large print. The museum logo is placed on the back, creating a special item. Kids' sizes are also available, allowing for family link-ups.
Sizes: S, M, L, XL
Colors: White, Navy
Price: ¥8,800 (tax included)
Release Date: Wednesday, April 1
※Odaiba Store Limited Product
Kids' sizes also feature the same back print as adults.
Sizes: 100, 110, 120, 130
Colors: Navy, Red
Price: ¥6,600 (tax included)
Release Date: Wednesday, April 1
※Odaiba Store Limited Product
● Shonan Duke Odaiba Store 26th Anniversary Original T-Shirt
This limited edition model features the popular character "Shonan Duke." The front is simple, while the back boasts a bold design, making it enjoyable for a wide range of generations.
Sizes: S, M, L, XL
Colors: White, Gray, Black
Price: ¥8,800 (tax included)
Release Date: Wednesday, April 1
※Odaiba Store Limited Product
Duke and Shackle are on the back!
The front has a simple one-point design.
The design looks good tucked in.
■ Cafe Collaboration Campaign
During the campaign period, customers who purchase ¥10,000 or more (tax included) at "MUSEUM & MUSEUM" or other in-store retail shops can receive a 20% OFF discount on food and beverages at the adjacent "Longboard Cafe" by presenting their receipt.
Enjoy your meal in an extraordinary setting, such as the interior reminiscent of a California drive-in or the terrace seats overlooking the Rainbow Bridge.
■ Cafe Collaboration Campaign Period
Wednesday, April 1, 2026 – Tuesday, April 28, 2026
■ Eligible Receipt Issuing Stores
Retail stores within MUSEUM & MUSEUM, Odaiba
(Captain Santa / Captain's Brands / Surf in Tokyo / Captain Santa Candy / Captain's Room)
*Receipts can be combined.
*Mineral water is excluded from the discount.
*This offer is valid for one redemption per receipt.
*We cannot accommodate requests if your retail receipt is lost. Thank you for your understanding.
*This benefit can be used by individuals as well as family or friend groups.
■ What is Captain Santa?
Created in 1985 by Yoshikazu Shimoyama, the originator of the legendary brand "BOAT HOUSE," the original character "Captain Santa" is a motif of the globally beloved Santa Claus, with a story of bringing happiness from a distant southern island. It is a design of Shimoyama himself, who always wishes for people to "continue to dream even as adults." The items of "Captain Santa," based on trad, reflect Shimoyama's history and lifestyle, embodying the sparkling blue Hawaiian sea illuminated by the sun and an admiration for the good old days of America.
＜Brand Site＞
https://www.captain-santa.com/
＜Online Shop＞
https://store.joymark-design.co.jp/
＜Instagram＞
https://www.instagram.com/odaiba_captain_santa/
＜Facebook＞
https://www.facebook.com/Captain-Santa-277740342326953/
＜LINE＞
https://page.line.me/?accountId=927vjfzm
This project will feature the launch of original T-shirts with limited edition designs for the Odaiba store from our popular brands "Captain Santa" and "Shonan Duke." Furthermore, we will also be conducting a collaborative campaign with the adjacent Longboard Cafe, offering a special experience where you can enjoy both shopping and dining.
Please take this opportunity to visit "MUSEUM & MUSEUM."
## Odaiba "MUSEUM & MUSEUM" 26th ANNIVERSARY FAIR
"MUSEUM & MUSEUM" has long been supported by many customers as a hub for communicating the worldviews of brands rooted in American casual and Shonan culture.
This year, as we celebrate our 26th anniversary, we are focusing on enhancing "experiential value" and implementing initiatives in collaboration with our cafe, to make the store visit itself an enjoyable experience, not just the appeal of the limited edition products.
■ Event Overview
・Period: Wednesday, April 1, 2026 – Tuesday, April 28, 2026
・Location: MUSEUM & MUSEUM (AQUACITY ODAIBA 3F)
・Details:
- Sale of 26th Anniversary Limited Edition T-shirts
- 20% OFF campaign at the cafe
■ Store Information
Store Name: MUSEUM & MUSEUM
Address: 1-7-1 Odaiba, Minato-ku, Tokyo, AQUACITY ODAIBA 3F
Access: Approx. 3-minute walk from "Daiba Station" on the Yurikamome Line
Approx. 10-minute walk from "Tokyo Teleport Station" on the Rinkai Line
Business Hours: Weekdays 11:00 AM – 8:00 PM
Weekends & Holidays 11:00 AM – 9:00 PM
### Anniversary Limited Edition Items
● Captain Santa Odaiba Store 26th Anniversary Original T-Shirt
This commemorative design features an impactful large print. The museum logo is placed on the back, creating a special item. Kids' sizes are also available, allowing for family link-ups.
Sizes: S, M, L, XL
Colors: White, Navy
Price: ¥8,800 (tax included)
Release Date: Wednesday, April 1
※Odaiba Store Limited Product
Kids' sizes also feature the same back print as adults.
Sizes: 100, 110, 120, 130
Colors: Navy, Red
Price: ¥6,600 (tax included)
Release Date: Wednesday, April 1
※Odaiba Store Limited Product
● Shonan Duke Odaiba Store 26th Anniversary Original T-Shirt
This limited edition model features the popular character "Shonan Duke." The front is simple, while the back boasts a bold design, making it enjoyable for a wide range of generations.
Sizes: S, M, L, XL
Colors: White, Gray, Black
Price: ¥8,800 (tax included)
Release Date: Wednesday, April 1
※Odaiba Store Limited Product
Duke and Shackle are on the back!
The front has a simple one-point design.
The design looks good tucked in.
■ Cafe Collaboration Campaign
During the campaign period, customers who purchase ¥10,000 or more (tax included) at "MUSEUM & MUSEUM" or other in-store retail shops can receive a 20% OFF discount on food and beverages at the adjacent "Longboard Cafe" by presenting their receipt.
Enjoy your meal in an extraordinary setting, such as the interior reminiscent of a California drive-in or the terrace seats overlooking the Rainbow Bridge.
■ Cafe Collaboration Campaign Period
Wednesday, April 1, 2026 – Tuesday, April 28, 2026
■ Eligible Receipt Issuing Stores
Retail stores within MUSEUM & MUSEUM, Odaiba
(Captain Santa / Captain's Brands / Surf in Tokyo / Captain Santa Candy / Captain's Room)
*Receipts can be combined.
*Mineral water is excluded from the discount.
*This offer is valid for one redemption per receipt.
*We cannot accommodate requests if your retail receipt is lost. Thank you for your understanding.
*This benefit can be used by individuals as well as family or friend groups.
■ What is Captain Santa?
Created in 1985 by Yoshikazu Shimoyama, the originator of the legendary brand "BOAT HOUSE," the original character "Captain Santa" is a motif of the globally beloved Santa Claus, with a story of bringing happiness from a distant southern island. It is a design of Shimoyama himself, who always wishes for people to "continue to dream even as adults." The items of "Captain Santa," based on trad, reflect Shimoyama's history and lifestyle, embodying the sparkling blue Hawaiian sea illuminated by the sun and an admiration for the good old days of America.
＜Brand Site＞
https://www.captain-santa.com/
＜Online Shop＞
https://store.joymark-design.co.jp/
＜Instagram＞
https://www.instagram.com/odaiba_captain_santa/
＜Facebook＞
https://www.facebook.com/Captain-Santa-277740342326953/
＜LINE＞
https://page.line.me/?accountId=927vjfzm
FAQ
What is the campaign period?
The campaign runs from Wednesday, April 1, 2026, to Tuesday, April 28, 2026.
Where can I purchase the limited edition T-shirts?
The limited edition T-shirts are exclusively sold at the "MUSEUM & MUSEUM" store in Odaiba.
What are the conditions for the cafe discount?
Purchase ¥10,000 or more (tax included) at "MUSEUM & MUSEUM" or other in-store retail shops and present the receipt.