Inside "MY CELLAR by JOYLAB Fukuoka Tenjin Store"

JOYLAB Co., Ltd. (Headquarters: Minato-ku, Tokyo, President: Yuki Noritake), a subsidiary of TOKYO STOCK EXCHANGE PRIME listed company (Aucnet Inc.) that handles the purchase and sale of alcoholic beverages, will grand open a new store brand, "MY CELLAR by JOYLAB Fukuoka Tenjin Store," which expands in-store sales, on Wednesday, July 1, 2026, in the Tenjin area of Fukuoka Prefecture. The Fukuoka Tenjin store, which was relocated from Akasaka, Chuo-ku, Fukuoka City, and previously only handled liquor purchases, will now officially launch as a physical store that also sells alcohol. We will begin selling a variety of liquors independently selected by our store, including rare Japanese whiskies such as "Yamazaki," "Hibiki," and "Hakushu," which are popular overseas, as well as hard-to-find shochu and sake. To commemorate this occasion, we will simultaneously hold a "10% OFF ALL LIQUOR CAMPAIGN" exclusive to the Fukuoka Tenjin store and a "5% UP ON TOTAL PURCHASE PRICE CAMPAIGN" for liquors stored at home, and we sincerely look forward to your visit to our physical store.

📍Value and Trust Provided by the New Brand "MY CELLAR by JOYLAB" Fukuoka Tenjin Store

The Tenjin area of Fukuoka is an area crowded with unique, attractive restaurants that lead their own rich food culture and trends. "MY CELLAR by JOYLAB Fukuoka Tenjin Store" is more than just a liquor purchase and sales store. With solid expertise in alcoholic beverages cultivated since its founding in 1985, and high reliability as a group of a TOKYO STOCK EXCHANGE PRIME listed company, we have created a sophisticated real space that safely and securely connects liquors that are waiting to be enjoyed by the next enthusiast, with those that are being missed for consumption at home or in restaurants. It is a specialty liquor store.

【Overwhelming Track Record of Over 320,000 Items, Awarded "Yahoo! Auctions Best Store of the Year" for 12 Consecutive Years】

Continuously chosen by many customers, we have been awarded Yahoo! Auctions Best Store of the Year for 12 consecutive years. In the five years from 2021 to 2025 alone, we boast an overwhelming transaction volume of over 95,000 cases and over 325,000 items.

【Product Strength to Meet a Wide Range of Needs, Including Professional Procurement】

We cover a wide range of products, from rare liquors not widely distributed to the general public and discontinued items coveted by collectors, to standard liquors highly sought after by restaurants and wholesalers for procurement. We offer products that meet various needs, from bottles to enrich the daily lives of individual customers to professional business demands.

【Thorough Temperature Control System of "15°C to 17°C" to Preserve Quality】

To ensure that the quality of delicate liquors is passed on to the next owner without degradation, all products are strictly stored and managed in a dedicated warehouse with temperature and humidity controlled at 15°C to 17°C. By thoroughly eliminating the risk of deterioration and delivering them to the Fukuoka Tenjin store in the best condition, you can purchase even high-priced vintage liquors with peace of mind.

【Safe and Secure Transaction Environment Operated by a TOKYO STOCK EXCHANGE PRIME Listed Company Group】

For the purchase and sale of high-priced items and rare liquors, the most important factor is "the reliability of the operator." JOYLAB Co., Ltd., a group of a TOKYO STOCK EXCHANGE PRIME listed company, operates cleanly in compliance with laws and regulations, ensuring that anyone can conduct transactions with peace of mind and security.

Please experience the high-quality service backed by such achievements at the physical stores of "MY CELLAR by JOYLAB." Starting with the grand opening of the Fukuoka Tenjin store, we plan to expand our physical stores to other areas in the future, aiming to increase the recognition and penetration of the "MY CELLAR" brand rooted in the community.

📍Grand Opening Commemorative Special Campaign Details

1. 【Fukuoka Tenjin Store Exclusive】10% OFF ALL LIQUOR CAMPAIGN (Purchase)

【Fukuoka Tenjin Store Exclusive】10% OFF ALL LIQUOR CAMPAIGN (Purchase)

【Benefit Details】

・During the campaign period, all liquors purchased in-store at the Fukuoka Tenjin store will be 10% OFF the displayed price!!

【Campaign Period】

・Wednesday, July 1, 2026 - Friday, July 31, 2026

【Target】

・Fukuoka Tenjin Store Exclusive

・Purchases made on the online shop described later are not eligible.

・For other details, please refer to the notes in the coupon image.

2. 【Fukuoka Tenjin Store Exclusive】5% UP ON TOTAL PURCHASE PRICE CAMPAIGN (Purchase)

【Fukuoka Tenjin Store Exclusive】5% UP ON TOTAL PURCHASE PRICE CAMPAIGN (Purchase)

【Benefit Details】

・Present the coupon published in flyers, etc., at the time of appraisal reception, and your total purchase price will be increased by 5% (maximum increase per case is 30,000 yen).

【Expiration Date】

・Until Friday, July 31, 2026

【Target】

・Fukuoka Tenjin Store Exclusive

・At the time of LINE/phone/online appraisal, please mention that you saw the Grand Opening Coupon.

・When purchasing, please present the coupon image within this article at the store.

・For other details, please refer to the notes in the coupon image.

📍Complete on Your Smartphone! Easy Appraisal & Latest Information Check with "LINE Friend Registration"

If you're wondering "How much is this worth?" before visiting, our "LINE Easy Appraisal" is convenient, allowing you to complete an estimate simply by sending a photo from your smartphone. Scan the QR code below to register.

JOYLAB LINE Official Account

LINE Official Account Liquor Purchase Specialty Store JOYLAB

👈 Easy and free appraisal just by taking a photo and sending it!

👈 We will deliver information on great campaigns!

👈 You can easily check market prices for purchases!

In addition to easy appraisal requests, we regularly deliver information on great campaigns. Please add us as a friend and use it before visiting or when organizing your home inventory.

📍JOYLAB's Online Services to Meet Diverse Needs

To meet the different needs of customers who cannot visit our stores, as well as businesses and collectors, JOYLAB also operates the following online channels.

【MyCellar Auction】

Alcohol specialty auction for the transaction needs of "liquor professionals (wholesalers, food and beverage related businesses, etc.) and collectors."

This is a specialized B2B online auction site where you can trade all genres of alcohol, from standard to rare liquors, from your PC or smartphone, regardless of location.

*Requires a qualified invoice business registration number to participate, and a liquor sales license to list items.

View MCAution Details

【moment】 Free shipping on purchases over 30,000 yen!!

For those who "cannot visit the store because it's too far" or "want to choose carefully at home." Our own EC site.

This is our own EC site operated by us, who have been awarded Yahoo! Auctions Best Store of the Year for 12 consecutive years. It is an online shop operated by JOYLAB that handles a wide range of products, from rare vintages to brands that enrich daily life. We offer a wide variety of popular products such as Yamazaki, Hibiki, Hakushu, Moriizo, Juyondai, DRC, Opus One, and Kenzo Estate. All products are delivered to you in the best condition from a warehouse kept at a constant temperature of 15-17 degrees Celsius.

View moment Details

Liquor Purchase "JOYLAB"

Liquor purchase service handling all types of alcohol including whiskey, wine, champagne, and sake. All appraisal methods such as LINE appraisal, phone appraisal, and online appraisal are available to customers free of charge. In addition to 10 stores nationwide (Sapporo, Sendai, Shibuya, Roppongi, Shinjuku, Asakusa, Nagoya, Umeda, Shinsaibashi, Fukuoka), we also offer mail-in and in-person purchase services. You can choose from a variety of purchase methods to suit your convenience.

View Purchase Site Details

📍Produced by former Japan National Football Team Manager Philippe Troussier! Supreme Bordeaux wines can be purchased at moment!

We are handling the domestic sales of Bordeaux wines produced by former Japan National Football Team Manager Philippe Troussier. The winemaking director is Ludovic Venuat, a collaborator of the late Michel Rolland, known as the "Flying Winemaker." It is a reliable taste recommended by Thierry Voizard, chef of "L'esaison" at the Imperial Hotel Tokyo, and Dominique Corby, who is active domestically and internationally as a food consultant. Please purchase it on our official sales site, the online shop "moment."

2002 Korea-Japan World Cup Former Japan National Football Team Manager Philippe Troussier

The Philosophy of "3-4-3" Wine, Breathing the Emotion and Passion of the World Cup

KEY FIGURES

15
15℃〜17℃
17
15℃〜17℃

Philippe Troussier

Philippe Troussier, the renowned manager who led the Japan national team to their first-ever knockout stage appearance in the 2002 Korea-Japan World Cup.

He is currently the owner of the winery "La Belle Gabrielle" in Saint-Émilion on the right bank of Bordeaux, France, and is passionately involved in winemaking.

Philippe Troussier's wines incorporate the "3-4-3" formation, a tactical formation synonymous with his time leading the Japan national team, into their names, and the label and cap seal feature blue, the image color of the Japan national football team.

Sol Beni

Sol Beni

【Concept and Features】

・Flagship reflecting the character of the domaine

A typical blend representing the appellation, vividly reflecting the charm of all plots.

・Strict standards equivalent to classified châteaux

Brewed to high standards equivalent to Saint-Émilion Grand Cru Classé. Possesses complexity and a solid structure.

【Winemaking and Aging Process】

・Thorough selection

Double selection upon reception, only carefully selected berries with plant matter completely removed are introduced into the fermenter.

・Fermentation and Maceration

Fermented in tanks for 10 days after 15-20% saignée and cold maceration. Post-fermentation maceration for 15 days extracts depth.

・MLF and Aging

Malolactic fermentation is carried out mainly in stainless steel tanks, with some new barrels (approx. 30%). The total aging period is 18 to 20 months.

【Free shipping on purchases over 30,000 yen!!】

In addition to Bordeaux wines handled by Philippe Troussier, we offer a wide variety of popular products such as Yamazaki, Hibiki, Hakushu, Moriizo, Juyondai, DRC, Opus One, and Kenzo Estate.

Purchase here 👇👇👇

View moment

Store Information

Store Name: MY CELLAR by JOYLAB Fukuoka Tenjin Store

Location: Avenue Tenjin 1F, 1-22-20 Imaizumi, Chuo-ku, Fukuoka City, Fukuoka Prefecture, 810-0021

Business Hours: 10:00 - 19:00

Regular Holidays: Every Thursday

Free Dial: 092-717-6610

JOYLAB Co., Ltd. Company Profile

Company Name: JOYLAB Co., Ltd.

Headquarters: Aoyama OM Square, 2-5-8 Kita-Aoyama, Minato-ku, Tokyo (〒107-8349)

Representative: President Yuki Noritake

Established: December 25, 1985

Capital: 60 million yen

Business Activities: Purchase and sale of alcoholic beverages

Shareholder: Aucnet Inc. (TOKYO STOCK EXCHANGE PRIME Securities Code: 3964) 100%

Aucnet Company Profile

Company Name: Aucnet Inc.

Headquarters: Aoyama OM Square, 2-5-8 Kita-Aoyama, Minato-ku, Tokyo (〒107-8349)

Representative: President & CEO Shinichiro Fujisaki

Founded: June 29, 1985

Capital: 1,807 million yen (as of December 31, 2025)

Consolidated Net Sales: 64,139 million yen (Fiscal Year Ending December 2025)

Consolidated Employees: 1,119 (as of December 31, 2025)

Business Activities: Circular market design company. Provides online auctions for used cars, used digital equipment, brand-name goods, flowers, used motorcycles, used medical equipment, and related distribution services.

Stock: TOKYO STOCK EXCHANGE PRIME (Securities Code: 3964)

URL: https://www.aucnet.co.jp/

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FACT BOX

  • Source: PR TIMES
  • Category: 新規出店