JOYLAB Launches New Liquor Brand 'MY CELLAR by JOYLAB' in Asakusa
JOYLAB Inc. opened its first physical store, 'MY CELLAR by JOYLAB Asakusa,' on June 13, 2026, combining liquor buying and retail sales. To celebrate, the company is hosting special campaigns for both purchases and appraisals.
📋 Article Processing Timeline
- 📰 Published: June 13, 2026 at 04:00
- 🔍 Collected: June 12, 2026 at 19:39
- 🤖 AI Analyzed: June 13, 2026 at 06:47 (11h 8m after Collected)
## 'MY CELLAR by JOYLAB Asakusa' Grand Opening
JOYLAB Inc., a subsidiary of the Tokyo Stock Exchange Prime-listed Aucnet Inc. specializing in liquor buying and selling, has officially opened its first store under the new brand 'MY CELLAR by JOYLAB' in Asakusa, Tokyo, on June 13, 2026. This store integrates liquor appraisal and retail sales.
After a pre-opening phase in February 2026, the Asakusa store, which previously only offered appraisal services, is now fully operational as a retail outlet. It features a curated selection of rare Japanese whiskeys, shochu, and sake. To commemorate the opening, the store is hosting a '10% OFF all liquor' campaign and a '5% increase on total appraisal value' campaign.
### Values and Reliability of the New Brand
Asakusa is an area with high demand from tourists and local restaurants. The new store embodies the company's expertise since 1985 and the trust of being part of a listed group.
- **Unrivaled Track Record:** Awarded 'Yahoo! Auctions Yearly Best Store' for 11 consecutive years. Over 325,000 items handled in the last five years alone.
- **Product Selection:** From rare/discontinued labels to professional staples, meeting various needs.
- **Quality Management:** Dedicated warehouse with temperature and humidity control (15-17°C) to maintain peak condition.
- **Safe Transactions:** Operated by a subsidiary of a TSE Prime-listed company, ensuring high standards of compliance.
### Grand Opening Campaign Details
1. **'10% OFF all liquor' Campaign (Purchase)**
- Period: June 13, 2026 – June 30, 2026.
- Applicable only for purchases at the Asakusa store.
2. **'5% increase on total appraisal' Campaign (Appraisal)**
- Valid until: July 31, 2026.
- Customers can receive up to a 30,000 JPY increase by presenting a coupon during the appraisal request.
### Online Services
- **MyCellar Auction:** A professional B2B online auction site.
- **moment:** A proprietary e-commerce site offering everything from rare vintages to everyday liquors.
JOYLAB Inc., a subsidiary of the Tokyo Stock Exchange Prime-listed Aucnet Inc. specializing in liquor buying and selling, has officially opened its first store under the new brand 'MY CELLAR by JOYLAB' in Asakusa, Tokyo, on June 13, 2026. This store integrates liquor appraisal and retail sales.
After a pre-opening phase in February 2026, the Asakusa store, which previously only offered appraisal services, is now fully operational as a retail outlet. It features a curated selection of rare Japanese whiskeys, shochu, and sake. To commemorate the opening, the store is hosting a '10% OFF all liquor' campaign and a '5% increase on total appraisal value' campaign.
### Values and Reliability of the New Brand
Asakusa is an area with high demand from tourists and local restaurants. The new store embodies the company's expertise since 1985 and the trust of being part of a listed group.
- **Unrivaled Track Record:** Awarded 'Yahoo! Auctions Yearly Best Store' for 11 consecutive years. Over 325,000 items handled in the last five years alone.
- **Product Selection:** From rare/discontinued labels to professional staples, meeting various needs.
- **Quality Management:** Dedicated warehouse with temperature and humidity control (15-17°C) to maintain peak condition.
- **Safe Transactions:** Operated by a subsidiary of a TSE Prime-listed company, ensuring high standards of compliance.
### Grand Opening Campaign Details
1. **'10% OFF all liquor' Campaign (Purchase)**
- Period: June 13, 2026 – June 30, 2026.
- Applicable only for purchases at the Asakusa store.
2. **'5% increase on total appraisal' Campaign (Appraisal)**
- Valid until: July 31, 2026.
- Customers can receive up to a 30,000 JPY increase by presenting a coupon during the appraisal request.
### Online Services
- **MyCellar Auction:** A professional B2B online auction site.
- **moment:** A proprietary e-commerce site offering everything from rare vintages to everyday liquors.
FAQ
What is the opening date of MY CELLAR by JOYLAB Asakusa store?
The MY CELLAR by JOYLAB Asakusa store opened on June 13, 2026.
Which brand launched the new liquor retail store in Asakusa on June 13, 2026?
JOYLAB Inc. launched the new liquor retail store in Asakusa on June 13, 2026.
What is the full name of the JOYLAB store opened in Asakusa on June 13, 2026?
The full name is MY CELLAR by JOYLAB Asakusa, opened on June 13, 2026.
What type of services does MY CELLAR by JOYLAB Asakusa offer as of June 13, 2026?
As of June 13, 2026, it offers liquor buying and retail sales services.
What special event did JOYLAB announce for MY CELLAR by JOYLAB Asakusa on June 13, 2026?
JOYLAB announced special campaigns for purchases and appraisals on June 13, 2026.