[Joyfull Co., Ltd.] Celebrating 50 Years Today, May 20, 2026! New Purpose Statement, Full Website Renewal, Second Anniversary Visuals, and Special Anniversary Site Simultaneously Released
Joyfull Co., Ltd. marked its 50th anniversary on May 20, 2026, by introducing a new purpose statement, 'Local Dining Table.' The company also fully revamped its official website into three purpose-specific portals and launched a 50th-anniversary special site.
📋 Article Processing Timeline
- 📰 Published: May 20, 2026 at 19:00
- 🔍 Collected: May 20, 2026 at 10:31
- 🤖 AI Analyzed: May 20, 2026 at 11:01 (29 min after Collected)
Joyfull Co., Ltd. (Headquarters: Oita City, Oita Prefecture; Representative Director and President: Kurumi Anami), which operates the Joyfull family restaurant chain, announces that it reached its 50th anniversary today, May 20, 2026 (Wednesday).
【The Message Behind the Visuals】
'Delicious is fun.'
Encouraged by customers saying 'It's delicious!', Joyfull has reached its 50th anniversary. Starting as a yakiniku restaurant in 1976, we have continued to perfect our hamburger steaks, choosing them because they are soft, nutritious, and friendly for everyone from children to the elderly. Our desire since the beginning—to have everyone enjoy our food—is locked inside our piping hot meat. We are particular about our rice and fresh ingredients because we want people to eat delicious food. We cook with our customers in mind, hoping to fill our local communities and cities with smiles. 'Delicious is fun.' When people see the Joyfull sign, their stomachs rumble and they smile. They drop in casually. We will continue to strive to be that kind of place.
【New Purpose Statement Established】
'As a Local Dining Table, we will continue to light up joy in everyone’s daily life.'
On the occasion of our 50th anniversary, we have established the purpose statement: 'As a Local Dining Table, we will continue to light up joy in everyone’s daily life.' This builds on our values as the 'cheapest and most accessible restaurant in the region' to establish our social significance and pledge to stakeholders.
【Official Website Fully Renewed】
To meet diversifying user needs, we have rebuilt our site structure and refreshed the design. Please note that some page URLs have changed due to the renewal.
＜Key Renewal Points＞
1. Three independent sites optimized for user experience.
(1) Store Information Site: https://www.joyfull.co.jp/
(2) Corporate Site: https://corporate.joyfull.co.jp/
(3) Recruitment Site: https://recruit.joyfull.co.jp/
2. Enhanced usability across all devices.
Strengthened responsive design allows for stress-free information access from smartphones and tablets.
【50th Anniversary Special Site Released】
Packed with fun content including a special movie, history illustrated, and menu showcases. https://50th.joyfull.co.jp/
【The Message Behind the Visuals】
'Delicious is fun.'
Encouraged by customers saying 'It's delicious!', Joyfull has reached its 50th anniversary. Starting as a yakiniku restaurant in 1976, we have continued to perfect our hamburger steaks, choosing them because they are soft, nutritious, and friendly for everyone from children to the elderly. Our desire since the beginning—to have everyone enjoy our food—is locked inside our piping hot meat. We are particular about our rice and fresh ingredients because we want people to eat delicious food. We cook with our customers in mind, hoping to fill our local communities and cities with smiles. 'Delicious is fun.' When people see the Joyfull sign, their stomachs rumble and they smile. They drop in casually. We will continue to strive to be that kind of place.
【New Purpose Statement Established】
'As a Local Dining Table, we will continue to light up joy in everyone’s daily life.'
On the occasion of our 50th anniversary, we have established the purpose statement: 'As a Local Dining Table, we will continue to light up joy in everyone’s daily life.' This builds on our values as the 'cheapest and most accessible restaurant in the region' to establish our social significance and pledge to stakeholders.
【Official Website Fully Renewed】
To meet diversifying user needs, we have rebuilt our site structure and refreshed the design. Please note that some page URLs have changed due to the renewal.
＜Key Renewal Points＞
1. Three independent sites optimized for user experience.
(1) Store Information Site: https://www.joyfull.co.jp/
(2) Corporate Site: https://corporate.joyfull.co.jp/
(3) Recruitment Site: https://recruit.joyfull.co.jp/
2. Enhanced usability across all devices.
Strengthened responsive design allows for stress-free information access from smartphones and tablets.
【50th Anniversary Special Site Released】
Packed with fun content including a special movie, history illustrated, and menu showcases. https://50th.joyfull.co.jp/
FAQ
When was Joyfull founded?
It was founded in 1976 and celebrated its 50th anniversary on May 20, 2026.
Has the official website been renewed?
Yes, it has been completely renewed into three purpose-specific sites: store information, corporate, and recruitment.
Has a new purpose statement been established?
Yes, it is: 'As a Local Dining Table, we will continue to light up joy in everyone’s daily life.'