Mother's Day: Verification of 276 Messages Expressing "Joys Before and After Childbirth" Received at Postpartum Care Facility YUARITO
Josan-she's Co., Ltd. analyzed 276 comments received during a campaign celebrating the 1st anniversary of its day-visit postpartum care facility, YUARITO DAY Nihonbashi Hamacho. The analysis revealed that "family bonds" were the greatest source of joy for mothers after pregnancy and childbirth.
📋 Article Processing Timeline
- 📰 Published: May 2, 2026 at 00:00
- 🔍 Collected: May 1, 2026 at 15:32
- 🤖 AI Analyzed: May 1, 2026 at 15:59 (27 min after Collected)
Josan-she's Co., Ltd. (Headquarters: Chuo-ku, Tokyo; Representative Director CEO: Aiko Watanabe; hereinafter "Josan-she's") independently analyzed 276 comments received during an Instagram campaign celebrating the 1st anniversary of its day-visit postpartum care facility, "YUARITO DAY Nihonbashi Hamacho." The campaign asked participants about "the happiest thing after pregnancy and childbirth."
The results revealed that mothers constantly feel the "responsibility of caring for a baby's life," and that the "presence of family" who support them and cherish the baby together is the greatest joy.
Pregnancy and childbirth are periods of significant physical changes and one of the busiest times in life. Especially during the postpartum period, the recovery of the body after childbirth and childcare often overlap, and anxiety and impatience can outweigh daily happiness and joy.
On the occasion of Mother's Day, Josan-she's aimed to provide an opportunity for mothers to re-examine the "irreplaceable joys" that are often overlooked in their busy daily lives, by visualizing "the happiest thing after pregnancy and childbirth" for mothers around the world.
"The happiest thing after pregnancy and childbirth" seen from 276 voices
In the YUARITO DAY Nihonbashi Hamacho 1st Anniversary Campaign, a campaign was conducted asking participants to write in the comments section about "the happiest thing after pregnancy and childbirth." A total of 276 comments were received. As a result of independent classification, the joys felt by mothers and fathers were largely categorized as follows:
1st place: Family bonds - 75 comments (27.2%)
2nd place: Baby's smile/growth - 69 comments (25%)
3rd place: Baby's safety - 43 comments (15.6%)
4th place: Childbirth/first cry - 31 comments (11.2%)
5th place: Pregnancy confirmation - 18 comments (6.5%)
6th place: Fetal movement/ultrasound - 17 comments (6.2%)
7th place: Support from others - 11 comments (4%)
8th place: Other - 12 comments (4.4%)
*n=276. Each comment was classified into one category.
1st place is "Family bonds": The presence of someone to share joy with is the greatest support.
Comments related to family bonds included dedicated support from husbands and older children eagerly looking forward to meeting the baby and actively helping with care. Many mothers, whose bodies and minds change and who bear the responsibility for a new life, expressed relief at the presence of family members who actively show appreciation and share their joy.
Specific comments:
"My husband did all the housework during my morning sickness. I felt so lucky to have met him and to have been blessed with a child with him. I thought, 'With him, we can overcome anything in parenting!'"
"My eldest daughter loved the baby in my belly so much during pregnancy, hugging it tightly, and continued to love the newborn baby just as much after birth."
"My husband, who never cries, cried more than I did the moment our child was born, was deeply moved, and said 'thank you.'"
2nd place is "Baby's smile/growth": Small changes are the greatest joy.
Comments expressed deep affection arising from seeing small signs of growth, such as smiling when eyes meet, responding to what is said, or drinking milk skillfully during feeding.
Specific comments:
"No matter how tough morning sickness or labor pains were, or how little sleep I got from night feedings, when I saw my baby's smile, I felt such happiness that I forgot everything else."
"When I poked my husband's and son's faces, my son laughed out loud for the first time, and my heart was filled with so much cuteness and happiness that tears overflowed."
"The first smile I got when I said 'Good morning' blew away all my sleep deprivation and fatigue. It was such a joy."
"Recently, when I ask 'Want a hug?', seeing him spread his arms wide makes my heart melt."
3rd place is "Baby's safety": Relief that the baby was born safely.
Pregnancy and childbirth do not always go as planned. Many women experience threatened premature labor or require long-term hospitalization during pregnancy. Many comments expressed relief that the "baby is safe" when fetal movements or ultrasounds showed healthy growth in the womb, alleviating anxiety about whether the baby could be born safely.
Specific comments:
"Being able to see my baby growing healthily at every check-up."
"The 6 months of strict bed rest due to threatened miscarriage → surgery → threatened premature labor were tough, but meeting my child safely at 37 weeks after enduring it all was the greatest happiness."
"Having experienced 70 days of hospitalization twice, it's a miracle and a joy that the baby was born safely and is growing steadily."
What mothers truly need, as seen from 276 voices
From the analysis of these 276 comments, it became clear that mothers feel...
The results revealed that mothers constantly feel the "responsibility of caring for a baby's life," and that the "presence of family" who support them and cherish the baby together is the greatest joy.
Pregnancy and childbirth are periods of significant physical changes and one of the busiest times in life. Especially during the postpartum period, the recovery of the body after childbirth and childcare often overlap, and anxiety and impatience can outweigh daily happiness and joy.
On the occasion of Mother's Day, Josan-she's aimed to provide an opportunity for mothers to re-examine the "irreplaceable joys" that are often overlooked in their busy daily lives, by visualizing "the happiest thing after pregnancy and childbirth" for mothers around the world.
"The happiest thing after pregnancy and childbirth" seen from 276 voices
In the YUARITO DAY Nihonbashi Hamacho 1st Anniversary Campaign, a campaign was conducted asking participants to write in the comments section about "the happiest thing after pregnancy and childbirth." A total of 276 comments were received. As a result of independent classification, the joys felt by mothers and fathers were largely categorized as follows:
1st place: Family bonds - 75 comments (27.2%)
2nd place: Baby's smile/growth - 69 comments (25%)
3rd place: Baby's safety - 43 comments (15.6%)
4th place: Childbirth/first cry - 31 comments (11.2%)
5th place: Pregnancy confirmation - 18 comments (6.5%)
6th place: Fetal movement/ultrasound - 17 comments (6.2%)
7th place: Support from others - 11 comments (4%)
8th place: Other - 12 comments (4.4%)
*n=276. Each comment was classified into one category.
1st place is "Family bonds": The presence of someone to share joy with is the greatest support.
Comments related to family bonds included dedicated support from husbands and older children eagerly looking forward to meeting the baby and actively helping with care. Many mothers, whose bodies and minds change and who bear the responsibility for a new life, expressed relief at the presence of family members who actively show appreciation and share their joy.
Specific comments:
"My husband did all the housework during my morning sickness. I felt so lucky to have met him and to have been blessed with a child with him. I thought, 'With him, we can overcome anything in parenting!'"
"My eldest daughter loved the baby in my belly so much during pregnancy, hugging it tightly, and continued to love the newborn baby just as much after birth."
"My husband, who never cries, cried more than I did the moment our child was born, was deeply moved, and said 'thank you.'"
2nd place is "Baby's smile/growth": Small changes are the greatest joy.
Comments expressed deep affection arising from seeing small signs of growth, such as smiling when eyes meet, responding to what is said, or drinking milk skillfully during feeding.
Specific comments:
"No matter how tough morning sickness or labor pains were, or how little sleep I got from night feedings, when I saw my baby's smile, I felt such happiness that I forgot everything else."
"When I poked my husband's and son's faces, my son laughed out loud for the first time, and my heart was filled with so much cuteness and happiness that tears overflowed."
"The first smile I got when I said 'Good morning' blew away all my sleep deprivation and fatigue. It was such a joy."
"Recently, when I ask 'Want a hug?', seeing him spread his arms wide makes my heart melt."
3rd place is "Baby's safety": Relief that the baby was born safely.
Pregnancy and childbirth do not always go as planned. Many women experience threatened premature labor or require long-term hospitalization during pregnancy. Many comments expressed relief that the "baby is safe" when fetal movements or ultrasounds showed healthy growth in the womb, alleviating anxiety about whether the baby could be born safely.
Specific comments:
"Being able to see my baby growing healthily at every check-up."
"The 6 months of strict bed rest due to threatened miscarriage → surgery → threatened premature labor were tough, but meeting my child safely at 37 weeks after enduring it all was the greatest happiness."
"Having experienced 70 days of hospitalization twice, it's a miracle and a joy that the baby was born safely and is growing steadily."
What mothers truly need, as seen from 276 voices
From the analysis of these 276 comments, it became clear that mothers feel...