JOOLA Japan to Host Pickleball Business Seminar on Market Entry Opportunities and Implementation Cases on June 12, 2026

JOOLA Japan Co., Ltd. headquartered at 2-4-18 Kichijoji Honcho, Musashino-shi, Tokyo, Aristo Kichijoji 9F, and led by Representative Director Masamichi Kubo, will hold a seminar titled “Pickleball in the Spotlight!! A Business Utilization Seminar on Market Entry Opportunities and Implementation Cases” on Friday, June 12, 2026. The event is aimed at facility operators and corporate representatives considering the business use of pickleball. Pickleball is an emerging sport that combines elements of tennis, badminton, and table tennis. In the United States, the player population has grown rapidly in recent years, and the sport is now often described as one of the fastest-growing sports in the country. In Japan, as the number of players increases, shortages of courts and rising demand for facilities are becoming more visible. For operators of tennis courts, sports facilities, resort hotels, and commercial complexes, pickleball is drawing increasing attention as a sport that can make use of existing facilities while creating new revenue sources. The seminar will feature frontline experts from organizations including the Japan Pickleball Federation and the Chiba Pickleball Association. They will explain market trends, the latest domestic case studies, key points for court installation, and operating models. JOOLA Japan will also introduce the value it can provide in supporting the spread of pickleball. In the latter half of the seminar, participants will take part in an on-court pickleball experience and lesson, allowing them to experience the appeal of the sport firsthand while considering implementation and networking with other attendees. The event is intended for facility operators, sports business professionals, people considering new business development, and anyone exploring entry into the pickleball business. Title: Pickleball in the Spotlight!! A Business Utilization Seminar on Market Entry Opportunities and Implementation Cases Date and time: Friday, June 12, 2026, 14:00-19:00, with reception starting at 13:30 Venue: THE PICKLE BANG THEORY, Yawata Hata Building 601, 2-16-6 Yawata, Ichikawa-shi, Chiba; one minute on foot from Motoyawata Station Capacity: Approximately 50 participants on a first-come, first-served basis; up to two participants per company or organization Fee: JPY 25,000 Registration page: https://peatix.com/event/5002749/view Program: 14:00 opening; 14:05 pickleball market trends by Yuki Tanaka of the Japan Pickleball Federation; 14:20 the current state and potential of pickleball in Japan by Fumitada Takahashi of the Chiba Pickleball Association; 14:35 Q&A; 14:50 break; 15:00 key points for pickleball court installation and revenue models by Teppei Yoshihara of JOOLA Japan; 16:00 proposal for implementation support solutions by Masamichi Kubo of JOOLA Japan; 16:15 Q&A; 16:50 pickleball experience, lesson, open play, and light refreshments; 18:50 closing. Session titles are tentative. The event will be held on a dedicated hard pickleball court. Participants who wish to join the hands-on experience and lesson should bring athletic shoes, preferably non-marking shoes, and sportswear. Changing rooms will be available. Speakers include Yuki Tanaka, executive director of the Japan Pickleball Federation; Fumitada Takahashi, president of the Chiba Pickleball Association; Teppei Yoshihara, pickleball business development advisor at JOOLA Japan; and Masamichi Kubo, representative director of JOOLA Japan. The seminar is recommended for those seeking new ways to use tennis courts or existing sports facilities, those considering introducing a new sport to resort hotels or commercial complexes, corporate representatives exploring entry into pickleball-related businesses, and those working to improve facility operating revenue. JOOLA is a long-established table tennis brand founded in Germany in 1952. It sponsored table tennis tables at the 1996 Atlanta, 2000 Sydney, and 2004 Athens Olympic Games. In 2019, Sport Squad, Inc., JOOLA’s former North American distributor, acquired the company. In 2022, JOOLA launched a pickleball brand. In June 2024, JOOLA Japan Co., Ltd. was established as its Japanese branch. JOOLA Japan website: https://joola.co.jp/ Contact: JOOLA Japan Co., Ltd., PR representative Katsumata, Email: ykatsumata@joola.com