Creating New Value by Connecting People and Businesses

The final 65th episode of the podcast program 'Ugaki Misato's Startup Nippon powered by All Night Nippon,' which focuses on startup companies creating the future and features personality Misato Ugaki exploring their challenges and innovative ideas, delving into their 'dreams,' was distributed on Tuesday, March 31, 2026.

Keisuke Urushibata, Representative Director of OK Junction Inc., appeared as the guest for the final episode. His company handles businesses that create new value by connecting companies, regions, people, and projects. Urushibata also serves as the Representative Director of the 'Institute for Traffic and Urban Development,' engaging in a wide range of fields such as urban development, community building, and startup support.

In fact, 'Ugaki Misato's Startup Nippon' itself began with Urushibata's planning cooperation, driven by the desire to 'deliver the appeal and challenges of startups to more people.' Urushibata came up with the direction of 'Ugaki Misato's Startup Nippon,' which focuses on 'unraveling the circumstances that led startup entrepreneurs to start their businesses,' as he found that 'interesting stories could be heard' by doing so.

The program also delved into Urushibata's background, who 'was shy but loved customer service.' In response to Ugaki's regular question, 'Is there anything you value in your daily life or work?', Urushibata replied, 'When the dragon becomes, the clouds naturally come,' and revealed the thoughts behind those words.

'Ugaki Misato's Startup Nippon,' which has introduced the challenges of numerous entrepreneurs through 65 episodes, concluded with this final broadcast. Ugaki concluded the program by saying, 'I would be happy if there could be another opportunity somewhere to introduce the challenges of such startup companies.'