Regional Open Marche Held at a Wedding Venue! 21 Businesses from Yamagata Prefecture Participate to Create Bustle in the City Center
'Oiseau Bleu Yamagata,' a wedding venue in Yamagata City, will host the regional open marche 'Oiseau Marche' on April 19 to celebrate its 9th anniversary. 21 businesses from the prefecture will participate to create a vibrant atmosphere in the city center.
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- 📰 Published: April 11, 2026 at 01:32
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Oiseau Bleu Yamagata in Nanokamachi, Yamagata City (Join Co., Ltd., Headquarters: Yamagata City, Representative Director: Yoshikazu Takeda) will hold the "9th Anniversary Festa Oiseau Marche" on Sunday, April 19, 2026, to commemorate its 9th anniversary.
This event is an anniversary project to express gratitude to the local community, and at the same time, an initiative aimed at creating bustle in Nanokamachi, promoting circulation, and creating opportunities for local businesses and creators to broadcast their work, opening the wedding venue to the region.
By opening the venue, Oiseau Bleu Yamagata, to the region, we aim to create an opportunity for the child-rearing generation, young people, and families who normally have few opportunities to visit the city center to come to Nanokamachi through a marche featuring food, sweets, coffee, crafts, flowers, photography, etc., by sole proprietors, small businesses, and creators mainly active in Yamagata Prefecture.
In recent years, as the flow of people tends to gather at suburban stores and large commercial facilities, the importance of events that provide an opportunity to visit the downtown area is increasing. By holding an event that can be casually enjoyed in Nanokamachi, we hope people will rediscover the charm of the city center, connections with people, and the appeal of businesses active in the region.
### Background of the Event
In the center of Yamagata City, improving the circulation of visitors and creating bustle through attractive stores and events has become an important theme. As a business based in Nanokamachi, Oiseau Bleu Yamagata has wanted to contribute to enhancing the charm of the city center through creating a space open to the community, not limited to purposes like weddings and banquets.
Oiseau Marche is a regional open event that we have continuously held based on this idea. We have received over 5,000 visitors in total from past events, with a record high of about 1,000 visitors. Through continuous hosting, we are trying to establish it as an event that prompts people to visit the Nanokamachi area.
### Features of the Event
- Promoting Visits and Circulation in the City Center
The venue is located in the Nanokamachi area in the center of Yamagata City, and taking the event visit as an opportunity, it leads to promoting circulation in the downtown area, such as dropping by surrounding shopping streets and stores.
- Creating Opportunities for Local Businesses and Creators to Broadcast
Restaurants, sweet shops, coffee shops, breweries, craft artists, and flower businesses in the prefecture are scheduled to open stalls. Through contact with visitors, it leads to creating opportunities for improving recognition and expanding sales channels.
This event is an anniversary project to express gratitude to the local community, and at the same time, an initiative aimed at creating bustle in Nanokamachi, promoting circulation, and creating opportunities for local businesses and creators to broadcast their work, opening the wedding venue to the region.
By opening the venue, Oiseau Bleu Yamagata, to the region, we aim to create an opportunity for the child-rearing generation, young people, and families who normally have few opportunities to visit the city center to come to Nanokamachi through a marche featuring food, sweets, coffee, crafts, flowers, photography, etc., by sole proprietors, small businesses, and creators mainly active in Yamagata Prefecture.
In recent years, as the flow of people tends to gather at suburban stores and large commercial facilities, the importance of events that provide an opportunity to visit the downtown area is increasing. By holding an event that can be casually enjoyed in Nanokamachi, we hope people will rediscover the charm of the city center, connections with people, and the appeal of businesses active in the region.
### Background of the Event
In the center of Yamagata City, improving the circulation of visitors and creating bustle through attractive stores and events has become an important theme. As a business based in Nanokamachi, Oiseau Bleu Yamagata has wanted to contribute to enhancing the charm of the city center through creating a space open to the community, not limited to purposes like weddings and banquets.
Oiseau Marche is a regional open event that we have continuously held based on this idea. We have received over 5,000 visitors in total from past events, with a record high of about 1,000 visitors. Through continuous hosting, we are trying to establish it as an event that prompts people to visit the Nanokamachi area.
### Features of the Event
- Promoting Visits and Circulation in the City Center
The venue is located in the Nanokamachi area in the center of Yamagata City, and taking the event visit as an opportunity, it leads to promoting circulation in the downtown area, such as dropping by surrounding shopping streets and stores.
- Creating Opportunities for Local Businesses and Creators to Broadcast
Restaurants, sweet shops, coffee shops, breweries, craft artists, and flower businesses in the prefecture are scheduled to open stalls. Through contact with visitors, it leads to creating opportunities for improving recognition and expanding sales channels.