Meiji Yasuda Becomes Official Partner of MUFG Stadium, Taking on the Challenge of Creating New Social Value Through Health Promotion and Community Power
Japan National Stadium Entertainment (JNSE) has appointed Meiji Yasuda Life Insurance as the Official Life Insurance Partner for MUFG Stadium. The West C Gate will be renamed 'Meiji Yasuda Gate'.
📋 Article Processing Timeline
- 📰 Published: April 9, 2026 at 02:00
- 🔍 Collected: April 8, 2026 at 17:30
- 🤖 AI Analyzed: April 20, 2026 at 14:18 (284h 48m after Collected)
Japan National Stadium Entertainment Co., Ltd. (hereinafter referred to as JNSE) has decided to welcome Meiji Yasuda Life Insurance Company (hereinafter referred to as Meiji Yasuda) as the Official Partner for the National Stadium Partner program of the MUFG Stadium (National Stadium), which was introduced this year.
JNSE is promoting 'KOKURiTSU NEXT', a group of all-encompassing co-creation projects to evolve MUFG Stadium not only as a place gathering the passion of sports and entertainment but also as an open space used 365 days a year.
Through co-creation, both companies aim to enhance the value of MUFG Stadium and realize a 'healthy and vibrant society'.
In addition, with this Official Partner decision, the C Gate on the west side of MUFG Stadium will be newly named 'Meiji Yasuda Gate', and will be developed as a symbol to warmly welcome all visitors.
## Contract Overview
- Partner Name: Official Life Insurance Partner
- Contract Period: March 31, 2026 - March 31, 2029 (3 years)
## What is a National Stadium Partner?
It is a co-creation framework to generate new social value for the stadium together with JNSE. While protecting the public nature of MUFG Stadium, the aim is to contribute to solving social issues and regional revitalization by mutually multiplying the knowledge and assets of partners.
## What is KOKURiTSU NEXT?
KOKURiTSU NEXT is a co-creation project for MUFG Stadium to continue evolving into the future.
Transforming the stadium from a 'place to watch' to a 'place where new value continues to be born'.
This place, remembered as a sacred ground for sports, will cross paths with entertainment, culture, community, and economy━
Evolving into a place where people gather and something continues to be born 365 days a year across all domains.
JNSE is promoting 'KOKURiTSU NEXT', a group of all-encompassing co-creation projects to evolve MUFG Stadium not only as a place gathering the passion of sports and entertainment but also as an open space used 365 days a year.
Through co-creation, both companies aim to enhance the value of MUFG Stadium and realize a 'healthy and vibrant society'.
In addition, with this Official Partner decision, the C Gate on the west side of MUFG Stadium will be newly named 'Meiji Yasuda Gate', and will be developed as a symbol to warmly welcome all visitors.
## Contract Overview
- Partner Name: Official Life Insurance Partner
- Contract Period: March 31, 2026 - March 31, 2029 (3 years)
## What is a National Stadium Partner?
It is a co-creation framework to generate new social value for the stadium together with JNSE. While protecting the public nature of MUFG Stadium, the aim is to contribute to solving social issues and regional revitalization by mutually multiplying the knowledge and assets of partners.
## What is KOKURiTSU NEXT?
KOKURiTSU NEXT is a co-creation project for MUFG Stadium to continue evolving into the future.
Transforming the stadium from a 'place to watch' to a 'place where new value continues to be born'.
This place, remembered as a sacred ground for sports, will cross paths with entertainment, culture, community, and economy━
Evolving into a place where people gather and something continues to be born 365 days a year across all domains.