Yonezawa City, Yamagata Prefecture, Signs Agreement on Reuse

Jimoty Co., Ltd. (hereinafter, "our company"), which operates the local information website "Jimoty" (hereinafter, "Jimoty"), has signed an agreement on reuse with Yonezawa City, Yamagata Prefecture (hereinafter, "Yonezawa City"), and will conduct reuse awareness activities aimed at reducing waste. Our company has currently signed reuse agreements with 308 municipalities nationwide and is working to realize a sustainable society through reuse promotion and waste reduction.

Objectives of the Agreement

Yonezawa City, in its Basic Plan for General Waste Disposal, has established "Promotion of Reuse and Recycling" as one of its basic policy measures and is engaged in various waste reduction activities. Although the total amount of waste discharged is decreasing, the amount of waste discharged per person remains almost unchanged.

Many items discharged as waste can be reused, and in recent years, there has been an increasing trend of large-scale disposal due to the organization of household goods for elderly individuals living alone. Currently, even usable items are being disposed of as waste. Therefore, it has become a challenge to consider new measures to promote reuse and reduce waste, leading to the decision to conclude this agreement with our company to further promote reuse.

Activities (As of July 1, 2026*)

We will promote reuse awareness among residents by encouraging them to consider "giving away instead of throwing away" through Yonezawa City's official website and social media, thereby suppressing waste generation.

* The content of awareness activities may change in the future.

Promoting Reuse through Collaboration with Municipalities

As of July 1, 2026, we have signed agreements and memorandums of understanding with 308 municipalities to promote reuse awareness and reuse businesses. Please see here for our initiatives in collaboration with municipalities.

https://jmty.co.jp/lp/municipality/

Our company will continue to strengthen reuse promotion in collaboration with municipalities, aiming to realize a sustainable society. We welcome inquiries from municipalities nationwide that are motivated to reduce waste and promote reuse.

【Municipalities Interested in Collaboration】

We welcome inquiries from local governments and companies nationwide that are considering promoting resource circulation and reducing waste within their regions.

〈For Municipalities Only〉Inquiry Form

【Seeking Jimoty Spot FC Franchisees!】

We are currently recruiting companies nationwide to become Jimoty Spot FC franchisees who deeply resonate with our philosophy and initiatives and can create highly community-contributing services together with us.

Why not leverage the "mottainai" (wasteful) aspects of your region and create new value?

〈FC Franchisees〉Inquire here for inquiries