First Store in Okayama Prefecture! 'Jimoty Spot Okayama Tonoyamachi Store,' a Public-Private Reuse Hub for Free Item Exchange, Opens June 30

Jimoty Inc. (hereinafter 'Jimoty') will open the 'Jimoty Spot Okayama Tonoyamachi Store' on June 30, 2026, based on a reuse agreement signed in January 2023 with Okayama City, Okayama Prefecture (hereinafter 'Okayama City'). This marks Jimoty's first store in Okayama Prefecture under its public-private partnership reuse hub model. In fiscal 2025, Jimoty's nationwide hubs achieved an annual waste reduction of approximately 4,300 tons, and the company aims to accelerate resource circulation and reduce waste disposal costs in Okayama City.

## About Jimoty Spot

Jimoty Spot is a service that enables local exchange of 'items still usable but no longer needed.' Those wishing to give away unwanted items can simply drop them off without reservation, connecting them to someone who needs them. Those seeking items can check product listings on the local information site 'Jimoty,' then view, purchase, or collect them in person at the store. The service widely reuses items often discarded despite being usable—such as furniture with high shipping costs or items not accepted by recycling shops—due to low resale value.

- For those giving away items: No reservation or fees required, reducing the hassle and cost of disposing of bulky waste.
- For those receiving items: Access reusable goods at affordable prices or even for free (e.g., rice cooker for 300 yen, chair for 0 yen).
- For municipalities: Effectively suppresses waste generation, promoting waste reduction and local resource circulation.

## Details of 'Jimoty Spot Okayama Tonoyamachi Store'

The 'Jimoty Spot Okayama Tonoyamachi Store' will operate in collaboration with Cocopia Co., Ltd., a company with long-standing experience in estate clearance services in Okayama City, aiming for community-rooted management.

- Address: 27-101 Tonoyamachi, Kita-ku, Okayama City, Okayama Prefecture
- Opening: Tuesday, June 30, 2026
- Business Hours: 10:00–18:00
- Closed: Wednesdays, year-end and New Year holidays
- Acceptable Items: Furniture, household appliances, children's goods, sports and leisure items, musical instruments, tableware, books and CDs, clothing, pet supplies, etc.
- Note: Only Okayama City residents may drop off items (valid ID required)
- Store Website: https://jmty.jp/about/jmtyspot_okayama
- Note: Service details are subject to change without notice.

## Greetings on Store Opening

【Okayama City】Mayor Masao Omori

I am delighted that 'Jimoty Spot' will open for the first time in Okayama City through the collaboration between Jimoty Inc. and Cocopia Co., Ltd.

Okayama City is actively working toward building a sustainable, resource-circulating society that considers the environment. Jimoty Inc. has long partnered with our city, promoting reuse (reutilization) through its website 'Local Bulletin Board Jimoty.' With the opening of this physical store, residents can now directly drop off still-usable unwanted items without reservation, and I expect reuse initiatives to accelerate further.

We kindly request continued understanding and cooperation from all citizens toward reducing waste in Okayama City.

【Operator: Cocopia Co., Ltd.】President Akihiro Fujiwara

Since its founding, Cocopia Co., Ltd. has specialized in estate and pre-estate clearance, helping many customers pass on their 'emotions' and 'possessions' to the future. In our daily operations, we often hear heartfelt concerns such as 'it's a waste to dispose of this' or 'no one will take it.' Deeply resonating with Jimoty's mission, I am truly pleased to open the first 'Jimoty Spot Okayama Tonoyamachi Store' in my hometown of Okayama Prefecture.

Unused items lying around in your home can be reborn as valuable possessions for someone else. Through this initiative, we aim not only to reduce waste and promote resource circulation but also to create a warm community hub where locals can easily share and support each other. We will strive to build a store beloved by the community, working toward a society where everyone can live richly and meaningfully.

## Nationwide Waste Reduction Achievements and Future Outlook

Jimoty has established reuse agreements with 301 municipalities nationwide, operating Jimoty Spot in 38 of them. In 2025, approximately 1.4 million items were reused across all locations, achieving a waste reduction effect of about 4,300 tons (*1). The company plans to expand Jimoty Spot to 329 stores by 2030, projecting an annual waste reduction of approximately 84,000 tons (254 tons per store annually) (*2), equivalent to about 6% of Japan's total annual bulky waste and clothing waste (*3).

Going forward, Jimoty Spot will strengthen collaboration with municipalities and local businesses, establishing accessible reuse hubs so that 'giving' becomes as easy a choice as 'throwing away.' By making reuse a standard social infrastructure, we aim to enrich and sustainably improve community life.

▼ Details on Municipal Collaboration for Reuse Promotion
https://jmty.co.jp/ir/community/

*1 Calculated from average weight of dropped-off items and number of reused items
*2 2025 average performance per Jimoty Spot store (data collected from the month after opening; excludes areas with limited operating days or small populations)
*3 Annual collection of municipal bulky waste: approx. 860,000 tons (Ministry of the Environment, 'Survey on Actual Waste Disposal, FY2023'); annual combustible and non-combustible clothing waste: approx. 480,000 tons (Ministry of the Environment, 'FY2024 Report on Promotion Measures for Circular Fashion,' Material Flow Summary)

【For Municipalities Interested in Collaboration】
We welcome inquiries from local governments and businesses nationwide exploring ways to promote local resource circulation and reduce waste.

〈For Municipalities Only〉Inquiry Form

【Franchise Stores for Jimoty Spot Now Recruiting!】
We are recruiting companies nationwide who deeply resonate with our mission and wish to co-create high-social-impact services as Jimoty Spot franchise partners. Let’s transform local 'waste' into new value together.

〈Franchise Inquiries〉Contact us here