What is the main purpose of the book 'Generative AI x PR Textbook'?

The book aims to help PR professionals streamline their work and improve the quality of their output by practically applying generative AI tools.

Who is the target audience for this book?

The book is intended for all individuals involved in public relations and PR work.

What kind of content can readers expect in the book?

Readers can expect practical, ready-to-use prompts and know-how focused on applying generative AI to everyday PR tasks, with minimal technical jargon.

Why is this book relevant now?

The rapid evolution of generative AI and the increasing demands on PR professionals necessitate new tools and strategies to maintain efficiency and effectiveness in a fast-paced environment.

What is the publication date and price of the book?

The book will be released on March 30, 2026, and is priced at 2,090 yen (tax included).

Book 'Generative AI x PR Textbook' to be Released on March 30

Published Mar 31, 2026 1:00 AM ・ Updated Jun 2, 2026 1:01 PM ・ 5 min read ・ Source: PR TIMES

The 'Generative AI x PR Textbook,' designed to support the efficiency of PR operations, will be released on March 30.

Japan Management Association Center Co., Ltd. (President & CEO: Shiro Cho, Chuo-ku, Tokyo, hereinafter JMAM) will release the book 'Generative AI x PR Textbook' on March 30, 2026 (Monday) at bookstores and online bookstores nationwide.

Book Contents

Packed with Ready-to-Use Prompts!

A Book to Learn the Secrets of Streamlining PR Operations Using Generative AI

Modern PR professionals are overwhelmed with more tasks than ever before.

Traditionally, the main tasks were creating press releases, sending them to media, and handling press inquiries. However, in recent years, their scope of work has expanded dramatically to include daily information dissemination on social media, article writing for owned media, video content production, collaboration with influencers, crisis management, internal PR, recruitment PR, and IR. Furthermore, it is not uncommon for PR departments to have only one person or for PR staff to be concurrently responsible for other departments in small organizations. It is nearly impossible to handle a wide range of tasks with limited personnel, which is a pressing concern for many PR professionals. Moreover, speed in information dissemination is also demanded. Social media expects immediate responses, news sites are updated late at night, and trends change in an instant. The traditional approach of 'taking time to create something good' is no longer sufficient in this era.

However, starting with ChatGPT, released in November 2022, the emergence and development of generative AI have significantly impacted businesses. A significant gap is emerging in productivity and output quality between those who can effectively use generative AI in their work and those who cannot. The world of PR is no exception, and this trend is expected to deepen further in the future.

This book explains practical ways to utilize generative AI for everyone involved in PR. While minimizing complex technical explanations, it focuses on practical applications that can be used from tomorrow. With the motto 'AI is a tool, and humans are the users,' we have condensed know-how that can improve the quality of PR work. We hope that readers' work will become more efficient, more creative, and more enjoyable.

Book Overview

Title: Generative AI x PR Textbook

Author: Koji Tanimura

Release Date: March 30, 2026 (Monday)

Price: 2,090 yen (tax included)

Publisher: Japan Management Association Center Co., Ltd.

Pages: 208 pages

Format: A5

ISBN: 9784800594150

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Source: PR TIMES
Category: News

Book 'Generative AI x PR Textbook' to be Released on March 30

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