Bookstore Employees Nationwide Reveal the Stories Behind "The Books We Want to Sell the Most" in "The Honya Taisho Official Fan Book" - Released March 26th (Thursday)

Japan Management Association (JMAM) (President: Zhang Shiro, Chuo-ku, Tokyo) will release "The Honya Taisho Official Fan Book" in bookstores and online bookstores nationwide starting March 26, 2026 (Thursday). This official fan book comprehensively covers everything from the founding story of the "Honya Taisho" award, which is chosen solely by the votes of bookstore employees, to the behind-the-scenes of the selection process. JMAM supports the purpose of the Honya Taisho, has been a sponsor since 2017, and also supports the award through its own planner brand "NOLTY." As a company involved in the publishing industry, we will continue to contribute to the revitalization of the industry through our sponsorship of the Honya Taisho. About "The Honya Taisho Official Fan Book" ■ Contents of this book This is the official fan book that comprehensively covers "everything about Honya Taisho," from the history and behind-the-scenes of the selection process for the Honya Taisho award, chosen by the votes of bookstore employees, to the "sacred sites" of the award-winning works and their untold stories. The "Honya Taisho" award is chosen solely by the votes of bookstore employees. This official fan book, which covers the "past" and "present" of this award, which will celebrate its 23rd anniversary in 2026, encompasses its history, anecdotes, and the behind-the-scenes of the selection process. How was the Honya Taisho born, and why has it moved so many readers and bookstores? What is the spirit of the times that emerges when award-winning works are lined up? From voting to selection, to the moment the winner is decided—we delve into the mechanism that creates "books we want to sell," by following the behind-the-scenes stories from before the announcement ceremony, on the day itself, and the subsequent movements of bookstore employees. Furthermore, it includes a feature on visiting the "sacred sites" of Honya Taisho award-winning works, a record of bookstores that have changed alongside the award's history, untold stories of award-winning works, and the behind-the-scenes work of the publishing houses and the Honya Taisho Executive Committee. This is the definitive fan book, presented to everyone who enjoys the Honya Taisho, revealing "everything about Honya Taisho" that fans want to know and see.

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