"2026 Water Safety Campaign" - Water is Fun! Let's Prepare for Safety Near Water to Prevent Drowning!

The Japan Lifesaving Association (JLA, based in Minato-ku, Tokyo) will run the '2026 Water Safety Campaign' from June 15 (Mon) to August 31 (Mon), 2026, to promote safety near water and eliminate drowning accidents. In particular, the campaign will feature two intensive periods: 'Zero Water Accidents' Week from July 11 (Sat) to July 25 (Sat) to promote World Drowning Prevention Day, and 'Don't Swim If You Drink' Week from August 1 (Sat) to August 16 (Sun). During these periods, lifesavers will use social media and other platforms to encourage behavioral changes, helping people 'know' and 'practice' proper preparation to avoid drowning.

2026 Water Safety Campaign Duration: June 15 (Mon) to August 31 (Mon), 2026

July 11 (Sat) – July 25 (Sat): "Zero Water Accidents" Week This week aims to raise awareness of 'World Drowning Prevention Day' on July 25, established by a UN resolution, and to help prevent drowning accidents in Japan. In response to water accidents that increase during the summer at beaches, rivers, lakes, and pools, the campaign will widely promote 'Water Safety' education to individual users and conduct awareness-raising activities centered on information dissemination. - July 11: Tsunami evacuation drill (Yokohama Umi-no-Koen) - July 15 & 22: Release of Water Safety awareness videos - July 20: 'Kanusula de Umi Sonae' SUBARU Day - July 25: Public relations for 'July 25 World Drowning Prevention Day' - Public relations for the 'e-Lifesaving' website * Note for Media: The 'Kanusula de Umi Sonae' SUBARU Day on July 20, 2026, will serve as the kickoff event for the '2026 Water Safety Campaign' and will be open to the media.

August 1 (Sat) – August 16 (Sun): "Don't Swim If You Drink" Week Entering the sea or water after drinking alcohol is extremely dangerous and can lead to severe drowning. This behavior must be strictly avoided. Drowning can be prevented if adults who have consumed alcohol behave responsibly. - Video campaigns will explain the dangers of entering the water after consuming alcohol.

About "World Drowning Prevention Day" On April 14, 2021, the United Nations General Assembly adopted a resolution titled 'Global drowning prevention,' expressing concern over the severe loss of life and resources caused by drowning. In this resolution, July 25 was designated as 'World Drowning Prevention Day.' The day aims to remember the lives lost to drowning, reflect on the tragedy of these accidents, and raise global awareness about these preventable tragedies. The International Life Saving Federation (ILS) is a member organization of WHO. The Japan Lifesaving Association, as the representative body of ILS in Japan, has been conducting public relations for World Drowning Prevention Day since 2021 based on information provided by WHO.

Download the Water Safety App! An App to Safely Enjoy the Beach The downloadable Water Safety app is packed with content to help you enjoy the beach safely, including information on beaches where lifesavers are stationed, beaches utilizing the AI and IoT-based 'Beach Monitoring System,' tsunami alerts, and water safety education. Please download and use it before and during your visits to the beach. - Apple Store: https://apps.apple.com/jp/app/id1518725694 - Google Play Store: https://play.google.com/store/apps/details?id=jp.or.jla_lifesaving.beachsafe.user_app

e-Lifesaving: A Free Site for Anyone to Learn Water Safety Please make use of the online learning site 'e-Lifesaving' to study water safety. Users can learn various skills and knowledge to prevent water accidents in an e-learning format. Children and adults can learn together while watching videos. URL: https://elearning.jla-lifesaving.or.jp/ Main Content Examples: - Water Hazard Prediction - Lifesaving Techniques - First Aid

About the Japan Lifesaving Association JLA promotes lifesaving by performing environmental conservation, safety instruction, surveillance, and rescue operations at beaches, pools, and other water environments across Japan.