Morishita Jintan's "Choteku" Series Wins Grand Prize in Inner Care Category at "4MEEE Smart Beauty Award 2026 First Half"!

Morishita Jintan Co., Ltd. (Headquarters: Osaka, President and CEO: Yuji Morishita, hereinafter "the Company") is pleased to announce that its product series "Choteku" (including "Short-Chain Fatty Acids," "Bifidobacterium 5 Billion," and "Oligo & Fiber") has won the Grand Prize in the Inner Care category at the "4MEEE Smart Beauty Award 2026 First Half," hosted by "4MEEE," a media outlet for women in their 20s and 30s.

Award-Winning Item: "Choteku" Series

The "Choteku" series is a line of inner care supplements that allows users to easily consume "short-chain fatty acids," a component that has garnered significant attention in recent years for health maintenance, as well as beneficial bacteria essential for daily health, and their nutrients. Leveraging the company's proprietary technology, the series offers a lineup that allows busy modern individuals to smartly incorporate inner care into their lifestyles.

Short-Chain Fatty Acids

The key to vitality: short-chain fatty acids. Short-chain fatty acids are super substances produced by intestinal bacteria. Our proprietary protective technology prevents the absorption of short-chain fatty acids in the stomach and at the entrance of the small intestine, delivering them precisely to the intestines.

Approximately 30 days' supply (30 packets) \u00a55,400 (tax included)

Bifidobacterium 5 Billion

Bifidobacteria are vulnerable to stomach acid. Our proprietary protective technology thoroughly guards live bacteria until they reach the intestines, making your body shine from within.

Approximately 30 days' supply (30 packets) \u00a53,996 (tax included)

Oligo & Fiber

Packed with the two main nutrients for beneficial bacteria, oligosaccharides and dietary fiber, which reach the intestines without being digested and absorbed. Easily consumed as smooth, dissolvable granules.

Approximately 10-30 days' supply (30 packets) \u00a52,484 (tax included)

About the "4MEEE Smart Beauty Award"

The "4MEEE Smart Beauty Award" is an award that selects smart, excellent items for women in the "4MEEE generation" who, despite their busy lives with work, family, and hobbies, wish to "not give up on being beautiful" and aim to "create maximum beauty within limited time." In this second year of the award, from a total of 14 entries, three products from our "Choteku" series, packed with our proprietary technology, were highly praised as "smart beauty items" that align with the lifestyles of modern women, and were deservedly selected as the Grand Prize winners in the Inner Care category.

For this award, a total of 100 people, including reader influencers from the "4MEEE Beauty Club" (primarily in their 20s and 30s), guest influencers, writers, and editorial staff, actually tried the products and determined the Grand Prize winners from a realistic perspective.

Judging Comments (Excerpts from positive feedback)

- I felt the size was easy to swallow, making it easy to continue as a daily habit. It's easy to incorporate, so it's convenient to continue even on busy days and when I want to be conscious of my daily physical condition.

- "Oligo & Fiber" is a smooth, easily dissolvable powder. Since it doesn't alter the taste, it leaves an impression of being easy to incorporate, whether dissolved in water or mixed with yogurt. "Short-Chain Fatty Acids" and "Bifidobacterium 5 Billion" contain small, bead-like particles, but because the particles are small, they are not difficult to swallow! The individual packaging makes them easy to carry and store, so I think they are easy to continue without feeling burdened.

"Inner Care Needs of Modern Women" and Reasons for Support Revealed Through Survey

A survey conducted in conjunction with the award revealed the real feelings and daily concerns of busy modern women regarding inner care.

1 "Stress-free Drinkability" Supporting Daily Habituation

More than half of those who actually tried the products and provided comments (54%*1) highly praised the ease of drinking, with no issues with shape or texture, and not getting stuck in the throat. Without the stress of taste or particle size that can be a bottleneck in regulating daily rhythms, the ease of "being able to continue comfortably without forcing it" garnered significant support.

*1: Percentage of respondents who evaluated "drinkability, shape, and taste" among the 78 respondents who provided comments.

2 Confidence in Capsule Technology and "Experiencing the Product's Benefits"

Furthermore, approximately one in three people (28%*2) experienced the product's benefits in a short period. Voices of appreciation for the company's technological prowess in delivering ingredients to the intestines, such as "It's wonderful that it reaches the intestines," and expectations for continued use were received.

*2: Percentage of respondents who evaluated "experienced the product's benefits" among the 78 respondents who provided comments.

Thus, the "ease of drinking that allows for easy continuation" and "expectations for capsule formulation technology" matching the lifestyles of modern women have led to this Grand Prize award.

Scene from the Review Event

The review event held in conjunction with the award highlighted the real awareness of modern women regarding inner care. Currently, interest in "inner care," which enhances beauty from within the body, is extremely high. Furthermore, when choosing supplements to take internally, it was found that three points are emphasized: 1 being from a reliable manufacturer, 2 being able to continue without strain, and 3 being able to experience the product's benefits.

Company Name: Morishita Jintan Co., Ltd.

Representative: Yuji Morishita, President and CEO

Founded: February 1893 (Meiji 26)

Established: November 1936 (Showa 11)

Main Business: Manufacturing and sales of pharmaceuticals, quasi-drugs, medical devices, and food products.

URL: https://www.jintan.co.jp/

Since its founding in 1893 with the belief of "service to society" by founder Hiroshi Morishita, the company has provided products that contribute to people's health and affluent lives. Initially developed as a comprehensive internal medicine (then the large red pill Jintan), it later became known as the silver pill "Jintan" (currently a quasi-drug, sales name: Jintan N) for oral refreshment. Inspired by its manufacturing process, the company has expanded its business domain by independently developing "seamless capsule technology" and is engaged in corporate activities across a wide range of fields through the accumulation of its herbal medicine research and the establishment and cultivation of its proprietary technologies.

The company celebrated its 130th anniversary on February 11, 2023, and has since formulated a purpose to achieve further enhancement of corporate value.