Jintan wins the Long-Seller Award at the 38th Hit Product/Topic Product Awards hosted by Drug Magazine Co., Ltd.

## Jintan wins the Long-Seller Award at the 38th Hit Product/Topic Product Awards hosted by Drug Magazine Co., Ltd.

Morishita Jintan Co., Ltd. (Headquarters: Osaka, President: Yuji Morishita, hereinafter 'the Company') is pleased to announce that its product 'Jintan' has been awarded the 'Long-Seller Award' at the 38th Hit Product/Topic Product Awards, hosted by Drug Magazine Co., Ltd. and the Yachiyokai (a healthcare wholesaler association), and supported by the Japan Chain Drugstore Association.

### Background of the Award: Updating 120 years of tradition into 'modern value'

'Jintan' was born in 1905 (Meiji 38) as a preventive medicine called 'Red Large Jintan' when colds and food poisoning threatened lives. It evolved in 1929 into 'Silver Grain Jintan,' which consists of carefully selected herbal medicines wrapped in silver foil. Since then, it has served as the 'origin of our manufacturing,' embodying our technical expertise, sincerity, and challenging spirit, and has supported people's daily lives for 120 years.

Recently, in response to market challenges arising from the aging of existing customers, we redefined the brand concept to 'a partner for the self you want to be' and rebranded it as a 'good mood charm' to expand recognition among younger generations. While preserving the essence of herbal medicine technology cultivated over many years, we deployed digital strategies and experiential events tailored to the lifestyles of the younger demographic. We believe this series of activities, which proposed the tradition in a way suited to modern values, became a topic of conversation and led to this award.

### Main Rebranding Initiatives for 'Jintan'

1. Creation of new brand concept and movie: Focusing on modern self-care needs, we defined the brand core as 'a partner for the self you want to be' while soothing the body and switching feelings. This new world view was expressed in a brand movie.

2. Experiential events based on the promotion concept 'Jintan Ariyan':
- Proposing new ways to enjoy Jintan bottles: Between May and August 2025, we sold herbarium kits and scented diffusers using Jintan bottles. We proposed ways to reuse empty bottles, creating touchpoints as items that color daily life.
- 120th Anniversary event: On February 7, 2026, we planned and held an experiential event to commemorate the 120th anniversary of the 'Jintan' series, providing a place to feel the traditional value.

### Future Outlook

While preserving the herbal research and sphere technology inherited over more than 120 years and the desire to 'support people's health,' the Company continues to take on the challenge of brand communication tailored to the times. We will continue to deploy experiences and information that make people feel 'Jintan is the one!' and promote the appeal of 'Jintan' to a wide range of generations.

### About the 'Hit Product/Topic Product Awards'

This award is a historic one selected by the votes of 10 leading wholesale companies and retail companies such as leading drugstores nationwide. The 'Long-Seller Award' received by 'Jintan' is awarded to 'healthcare products that increased sales at stores such as drugstores last year and provided topics, regardless of the launch date.'

### About 'Jintan'

'Jintan' is a quasi-drug breath freshener effective for unpleasant feelings, bad breath, hangovers, nausea, vomiting, dizziness, heatstroke, and motion sickness. Each grain is formulated with carefully selected herbal medicines and coated with silver foil to enhance preservation and portability.