JINS Launches Large-Scale “JINS 25TH MATSURI” Campaign to Thank Customers for 25 Years of Support

JINS Inc. will hold a large-scale campaign titled “JINS 25TH MATSURI” over approximately six months to express gratitude to customers who have supported the brand throughout its 25-year journey. Starting today, Thursday, May 14, the first phase begins, followed by a total of four special campaigns designed to bring surprise and joy to customers’ everyday lives. JINS began its eyewear business in April 2001 with its first store in Tenjin, Fukuoka. Since then, the company has brought innovation to the industry by offering pricing systems and purchasing experiences that overturned conventional norms. These challenges have gained strong customer support, and JINS has grown into Japan’s top eyewear retailer by annual number of glasses sold. The company continues to pursue innovation to enrich customers’ lives. In product development, JINS has continuously created new categories, including “Airframe(R),” which opened up the lightweight glasses market, and “JINS SCREEN(R),” which proposed added value beyond vision correction. The company also provides new experiences through technology, such as AI-based style matching and interactive customer service. Its growth extends beyond Japan: since entering China in 2010, JINS has expanded to eight regions worldwide, including Japan. As a symbol of this global ambition, the company opened a global flagship store on Chuo-dori in Ginza, Tokyo, this March. JINS will continue aiming to become a globally supported eyewear brand originating from Japan. For the first phase of “JINS 25TH MATSURI,” four signature JINS products that helped redefine what eyewear means in everyday life will be offered at 25% off, rotating weekly over four consecutive weeks. The first week features “JINS SCREEN(R),” launched in 2011. Its functional lenses make it easy to cut blue light emitted by computers and other devices, creating a new habit in which even people who do not need vision correction wear glasses to protect their eyes. The second week features “JINS 360°(R),” launched in 2025, which uses hinges that move vertically and horizontally to ensure high impact resistance and change the perception that glasses break easily. The third week features “JINS HOME(R),” launched in 2021, which introduced the habit of changing glasses for time spent at home, much like changing clothes after returning home, with lightweight and flexible frames. The fourth week concludes with the long-selling “Airframe(R),” launched in 2009, which pioneered the use of lightweight resin materials, opened a new market for lightweight glasses, and made the old assumption that glasses are heavy and tiring a thing of the past. Campaign overview: The first phase of “JINS 25TH MATSURI” will hold a special sale in which eligible products are offered at 25% off on a weekly rotation. Details of the second and later phases will be announced sequentially once finalized. Campaign period: Thursday, May 14 to Wednesday, June 10, 2026. Participating locations: JINS stores nationwide and the JINS online shop. Special page: https://www.jins.com/jp/campaign/25thmatsuri/