JINS, an eyewear brand operated by JINS Co., Ltd., has won the "Bestseller Award" for the third consecutive year at the 28th Developer's Choice Tenant Awards hosted by Senken Shimbun. This award is an initiative where developers select and commend outstanding tenants, and this year marks its 28th holding.

This award recognized JINS for achieving sales growth through a wide range of product proposals, including high-value-added options like color lenses and photochromic lenses, combined with enhanced proposal capabilities through careful counseling. Additionally, JINS was highly praised for creating destination visits and acquiring new customer segments through strategic product development and promotional measures, such as trendy products like "mid-face shortening glasses" and collaborations.

Under its vision "Magnify Life - Unseen Light," JINS aims to continue creating eyewear that enriches daily life and exceeds expectations through new initiatives.

FACT BOX

  • Source: PR TIMES
  • Category: award