Evolution of "JINS AI". New "Lens Diagnosis" Feature Launches Full-Scale at JINS Ginza Store: AI Fully Supports the Purchasing Experience, From Judging Suitability to Choosing Lenses

JINS Inc. (hereinafter JINS) has expanded the functionality of its proprietary generative AI, "JINS AI." In addition to the existing "Suitability Assessment" and "Interactive Product Suggestion" features, the platform is now equipped with a new "Lens Diagnosis" feature that recommends the optimal lenses for a customer's lifestyle. All "JINS AI" services, including this new feature, will be fully implemented at the global flagship store "JINS Ginza," which opens on Saturday, March 28, 2026.

Suitability Assessment and Interactive Customer Service Features That Changed Common Knowledge About Choosing Frames

"JINS AI" is an AI service that utilizes unique image-judgment logic and generative AI technology to support each customer in choosing the best glasses. The "Suitability Assessment" (formerly "JINS BRAIN") addresses customer concerns such as "I don't know which frames look good on me" and "It's hard to see myself objectively in glasses," by instantly quantifying "suitability" through unique image-judgment logic. By providing an objective evaluation derived from the balance between facial features and the glasses, it supports the selection of frames that the customer can feel confident about.

With "Interactive Product Suggestion," customers can access a 2D code displayed in-store using their own smartphones. By entering vague requests such as "I want to look reliable at work" or "I want something to relax in on my days off" into the chat, or by sharing a photo of their face, the AI acts as a concierge to suggest the most suitable frames based on individual facial features and intended use. Furthermore, a new feature not present when "JINS AI" was announced last June allows users to instantly confirm which shelf in the store the suggested frames are located on. Through continuous functional improvements, the "query resolution rate"—the ability to appropriately answer customer questions—has surpassed 98%. The service has been well-received, particularly by those who prefer to choose at their own pace and by inbound customers facing language barriers, with feedback noting that it was "easy to use" and that the "suggestions were excellent."

New Feature "Lens Diagnosis": No Specialized Knowledge Required, Recommending Optimal Lenses in 1 Minute

Choosing lenses after selecting frames is also a step that takes time for customers due to the vast array of options. While JINS offers a diverse range of functional lenses to meet every lifestyle, we have received requests for a faster way to find the "single pair perfect for my usage scenario."

Therefore, we are launching the "Lens Diagnosis" feature in full scale, allowing anyone to intuitively and enjoyably find their ideal lens. To use it, simply access the dedicated site and answer the questions. The system handles a wide range of requests, from delivery time concerns like "I want to receive them today" to specific needs such as "visual changes due to lens thickness," "anti-fogging," "UV care," and "2WAY (glasses/sunglasses) usage." With a diagnosis taking only about one minute, it extracts lenses that match individual needs from our vast lineup. A major feature of this function, utilizing generative AI, is that in addition to selecting the optimal product, it also presents the specific reasoning behind "why this lens is recommended." In surveys conducted during the preliminary introduction, many users responded that it "served as a good reference for choosing products." As a self-check tool before consulting with staff or as a tool to organize one's own needs, it powerfully supports confusion-free lens selection.

Currently, the "Suitability Assessment" feature is available in approximately 100 of JINS's 560 total stores, and the "Interactive Product Suggestion" feature is introduced in 20 stores nationwide. The new "Lens Diagnosis" feature is making its full-scale debut at the "JINS Ginza" store following a test introduction at 10 locations. The number of available stores will be expanded as needed.

JINS will continue to strengthen its use of digital technology to provide customers with a stress-free and always-fresh purchasing experience.