[New Free Paper] ZINE 'Momo' Created by a Shinto Priest Releases vol.99 Before 'Creating New Traditions'. Jinja Bukkaku Online Co., Ltd. Also Cooperates in Editing from This Issue!

'Momo' will release its ZINE vol.99 Before (Release Date: March 31, 2026). Hidemasa Kawamura, representative of Jinja Bukkaku Online Co., Ltd., is a member of this ZINE's editorial team (Editor-in-Chief: Masahiro Hatano). This issue, themed 'Creating New Traditions,' reinterprets perspectives for shrines and communities to inherit and update for the 'next 100 years' in language accessible to general readers.

▷ Momo Support Page: https://jinjabukkaku.online/momo/

▷ Momo Release Commemorative Video: https://youtu.be/PDfLlO1iJBw

▪️ Background and Project Rationale

ZINE 'Momo' originated from the activities of the Shinto Youth Association of Fukuoka Prefecture and was born as an editorial project to re-examine the time of shrines and communities in units of '100 years.' If this project stems from the context of such youth association activities, the significance of 'editing' to re-translate the 'internal feelings of Shinto priests' to society becomes clearer. The first issue is titled vol.100 Before, and it counts down with each publication, with the intention of vol.1 being published 100 years from now.

▪️ Positioning of vol.99 Before

vol.99 Before is an issue that re-examines 'new traditions' from the current on-site perspective. It presents questions that readers can relate to their own spheres of life (community, work, family) from an active viewpoint of not just 'protecting/preserving' tradition, but also 'updating/creating' it.

▪️ Target Audience

This magazine targets not only Shinto priests and shrine-related individuals but also general readers interested in local culture, editing/publishing, ZINEs/little presses, folklore/history, and community development. It emphasizes a structure that allows readers to grasp the main points without being biased towards specialized terminology.

▪️ How to Obtain

While some copies may be available at certain shrines, we primarily provide PDFs on the web for your convenience. If you wish to read the print version, please inquire through the official website.

▷ Momo Official HP: https://momo-magazine.jp/

▪️ Objectives

This issue aims to achieve the following three points: First, to re-examine the changes in shrines and communities on a '100-year' timeline and visualize questions for the future. Second, to redefine the term 'new traditions' from both the perspective of on-site experience and the reader's daily life, making it a discussable concept. Third, to share the background and inheritance process of the 'Momo' project, creating a foundation that is easy for readers and collaborators to participate in.

▪️ Editorial Department Comments

Editor-in-Chief, Hatano

'Tradition is not the worship of ashes, but the maintenance of fire.' This quote from the 20th-century great composer Gustav Mahler is my motto and guide in life. Tradition is not simply something old; I believe it is the result of someone receiving history and recreating it as a new tradition. In 'Momo' vol.99 Before, we want to think together with our readers about the form of 'new traditions' that we, living today, can hand over to the future.

Editorial Member, Tomizawa

“When I visit shrines across the country, I am overwhelmed by the passion of the people who love their land and connect prayers. I want to convey such fascinating stories carefully! I am very much looking forward to it.”

Editorial Member / Representative of Jinja Bukkaku Online, Kawamura

“Having been involved with a free paper for temples in the past, I am excited about the creation of a shrine version! I hope to add some unique perspectives.”

▪️ What is Jinja Bukkaku Online Co., Ltd.?

Founded in 2020. Starting with a YouTube channel introducing monks and Shinto priests through dialogues, our company offers a wide range of services connecting temples/shrines with companies and individuals.

《Company URL》https://jinjabukkaku.online/
《YouTube Channel》https://www.youtube.com/@jinjabukkakuonline

【 Inquiries Regarding This Release 】
　Jinja Bukkaku Online Co., Ltd.

　Representative Director, Hidemasa Kawamura
　e-mail：h.kawamura@jinjabukkaku.online