New Product: Chilled 'Freshly Grilled Jinchu Gyutan' That Tastes Just Like It's Off the Grill, Available at NewDays in Sendai Station from Mid-April
Jinchu Co., Ltd. has developed a new refrigerated version of its popular 'Freshly Grilled Jinchu Gyutan' (beef tongue), eliminating the need for thawing. It will be available at NewDays convenience stores within Sendai Station starting mid-April 2026, offering a convenient new option for souvenirs or enjoying at home.
📋 Article Processing Timeline
- 📰 Published: April 8, 2026 at 19:00
- 🔍 Collected: April 8, 2026 at 10:30
- 🤖 AI Analyzed: April 20, 2026 at 20:48 (298h 17m after Collected)
Jinchu Co., Ltd. (Headquarters: 9-1, Yoge-Higashi 3-chome, Natori City, Miyagi Prefecture; President: Ryoji Fukuyama) will begin selling a refrigerated version of its 'Freshly Grilled Jinchu Gyutan,' carefully grilled piece by piece by artisans, at select NewDays stores within Sendai Station from mid-April 2026.
This new product was developed as a refrigerated type that requires no thawing, while maintaining the same flavor that has been popular as a frozen product. This item, which has been available for pre-sale at the Gyutan Stand main store since April 1st, can now be purchased at select NewDays stores, allowing customers to easily enjoy beef tongue while traveling or on the go. In a survey of 'Freshly Grilled Jinchu Gyutan' purchasers, 99% responded that it was 'delicious,' indicating high praise for its taste.
## Background of Product Development
The 'Freshly Grilled Jinchu Gyutan' series has previously been offered as a frozen product, with beef tongue carefully grilled piece by piece by artisans and sealed using a special freezing technology. A survey of customers who purchased the product (228 responses / company research) revealed high ratings for its 'convenience' and 'taste.'
About 70% of respondents purchased it for 'home use,' and about 30% for 'tourist souvenirs,' indicating it is chosen for casual enjoyment at home.
Furthermore, about 80% of purchasers cited 'easy to eat' and 'no cooking hassle' as the deciding factors for their purchase.
This new product was developed as a refrigerated type that requires no thawing, while maintaining the same flavor that has been popular as a frozen product. This item, which has been available for pre-sale at the Gyutan Stand main store since April 1st, can now be purchased at select NewDays stores, allowing customers to easily enjoy beef tongue while traveling or on the go. In a survey of 'Freshly Grilled Jinchu Gyutan' purchasers, 99% responded that it was 'delicious,' indicating high praise for its taste.
## Background of Product Development
The 'Freshly Grilled Jinchu Gyutan' series has previously been offered as a frozen product, with beef tongue carefully grilled piece by piece by artisans and sealed using a special freezing technology. A survey of customers who purchased the product (228 responses / company research) revealed high ratings for its 'convenience' and 'taste.'
About 70% of respondents purchased it for 'home use,' and about 30% for 'tourist souvenirs,' indicating it is chosen for casual enjoyment at home.
Furthermore, about 80% of purchasers cited 'easy to eat' and 'no cooking hassle' as the deciding factors for their purchase.
FAQ
Where can I buy 'Baked Fresh Array Cow Tongue'?
From mid-April 2026, it will be available at some NewDays stores inside Sendai Station. It is also available for early purchase at the Cow Tongue Stand Main Store from April 1.
Do I need to heat this cow tongue?
No, it is a refrigerated type and can be enjoyed without heating. One of its features is that it does not require thawing.
What is the difference from the frozen type?
The taste remains the same, but the key difference is that it can be eaten immediately without thawing, making it convenient for on-the-go or outdoor consumption.