SINN PURETÉ Launches First Color Makeup Line, "Lip Touch Oil Tint," Featuring a Lemon Cake Scent and Honey-Like Oil Tint.

SINN PURETÉ (Manufacturer: Anais Company Inc., Tokyo; Distributor: JIMOS Co., Ltd., Fukuoka) will launch the "Lip Touch Oil Tint" (5 shades), a honey-like oil tint that delivers gloss, color payoff, long-lasting wear, and moisture. Pre-orders will begin on July 30, 2026 (Thu), with an early release on August 7, 2026 (Fri), and general release on September 14, 2026 (Mon).

General Release: Monday, September 14, 2026 at department stores/beauty salons/other retail locations (Information embargo lift date: Tuesday, June 30, 2026)

Pre-order: Thursday, July 30, 2026 at the official SINN PURETÉ online store/Isetan Shinjuku Store

Early Release: Friday, August 7, 2026 at Isetan Shinjuku Store / PLAZA / Cosme Kitchen / Biople / Biop

*Availability may vary by store. Please contact each store for details.

Neither a gloss nor a tint.

Gloss, color payoff, long-lasting wear, moisture, and volume

All achieved in one stick, the honey-like oil tint.

An oil tint that combines the benefits of gloss and tint.

It provides the moisturizing feel and dimension of a gloss while achieving a lightweight feel and long-lasting color.

It suppresses the color dullness and fluorescence that can occur with tints over time, adhering to the lips like a second skin. It maintains beautiful color payoff, gloss, and volume. The deep, nuanced colors blend well with the skin and enhance individuality, creating a subtle presence. The five color designs, which combine transparency, softness, calmness, and sophistication, allow you to enjoy your daily makeup with more personal expression. The sweet scent reminiscent of lemon cake will lighten your mood with every use.

SINN PURETÉ / Lip Touch Oil Tint (5 shades total)

01 Seashell Glow / 02 Caramel Nude / 03 Milky Mauve / 04 Ash Plum / 05 Baked Cherry

4g ¥2,200 (tax included) (¥2,000 before tax)

Product Details

With a single application, satisfy your desire for gloss, color payoff, and moisture.

A luxurious oil tint formula that envelops your lips in plump, dimensional fullness.

The sweet scent of lemon cake lingers, and the gentle plumping sensation brightens your mood.

A lip that empowers you every time you apply it is born.

An Oil Tint Just Like "Lemon Cake"

The moment you apply it, a sweet and sour memory of lemon cake spreads.

The scent of freshly baked happiness gently wafts up, melting into the sun-drenched memory of a lemon cake.

A nostalgic citrus gourmand note where happiness quietly overlaps with the sweet, nostalgic bittersweetness upon first taste.

LEMON CAKE / Sweet Afternoon Scent

The scent of freshly baked happiness gently wafts up, melting into the sun-drenched memory of a lemon cake.

A nostalgic citrus gourmand note where happiness quietly overlaps with the sweet, nostalgic bittersweetness upon first taste.

Top: Lemon, Orange

Middle: Vanilla

Base: Caramel

Locks in moisture and protects with oil.

An oil-based tint formula that doesn't rely on harsh preservatives.

It gently envelops the lips without depending on harsh preservatives that can cause irritation.

Tint components with high affinity for oil maintain gloss, color payoff, and long-lasting wear simultaneously.

It doesn't dull over time, and the freshly applied beauty lasts.

Achieve a dense, smooth finish like "honey."

"3D Cushion Film" that melts and adheres color and moisture.

Melting, high-density oil forms a 3D cushion film on the lips, plumping and filling even the smallest crevices.

The color components develop naturally in response to the lip's moisture, and the oil firmly sets the color on the lip surface.

It melts into the lips and adheres like a second skin, maintaining the gloss, color payoff, and volume from the moment of application.

Formulated with carefully selected organic plant ingredients for easily chapped lips.

The highly adhering oil locks in moisture, creating a feeling of continued hydration rather than chapping, even without a lip balm.

Formulated with plant-derived filler*2 ingredients that provide firmness and volume to the lips.

This next-generation filler*2 ingredient, researched and developed as a beauty component specialized for skin and lip care, provides firmness to the lips, leading to plump, voluminous, and attractive lips with reduced dryness and vertical lines.

*2 Arnica Flower Extract

Color Variations

Deep, nuanced colors that blend well with the skin and enhance individuality.

01 Seashell Glow

01 Seashell Glow

A sheer, milky coral like a shell adorned with light.

02 Caramel Nude

02 Caramel Nude

A mellow, melting nude tone.

03 Milky Mauve

03 Milky Mauve

A drop of rose in milk tea. An intellectual mauve pink.

04 Ash Plum

04 Ash Plum

A brown-red that holds the allure and calmness of a ripe plum.

05 Baked Cherry

05 Baked Cherry

A deep rose like a bittersweet baked cherry.

These five colors blend naturally with the skin with their sheer finish, and enhance your unique impression through subtle nuances.

They create transparency, softness, calmness, and sophistication with the subtle presence of deep, nuanced colors.

About SINN PURETÉ

SINN PURETÉ

SINN PURETÉ is a beauty care brand born in Japan, with the concept of MINDFUL BEAUTY®, adopting hybrid natural formulations and fragrances based on brainwave analysis.

Fragrance is a form of communication in space, sometimes a testament to individuality, sometimes a sign of an invisible presence, and like a subtle hint, it accompanies daily life.

May SINN PURETÉ's fragrances be meaningful in various scenes as beauty, fashion, and mindfulness.

With a rich lineup including fragrances, skincare, makeup, body care, and hair care, we support holistic beauty and enrich the mind.

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