[Dori Sakurada x SINN PURETÉ] Collaborative Hair Oil Pre-Sales Begin May 20; POPUP Store at Isetan Shinjuku

SINN PURETÉ (Manufacturer: Anaice Company Co., Ltd., Shibuya-ku, Tokyo; Distributor: JIMOS Co., Ltd., Fukuoka City, Fukuoka) has launched a collaboration collection with actor Dori Sakurada. Pre-sales will begin on May 20, 2026, with general sales starting on June 1. To commemorate the pre-sale, a POP UP SHOP will be held for a limited time from May 20 (Wednesday) to May 26 (Tuesday), 2026, at the Isetan Beauty Apothecary on the 2nd basement floor of the Isetan Shinjuku Main Building. On the day of the release, Dori Sakurada took the stage to share his thoughts on the products. General Release: Monday, June 1, 2026 at participating stores and hair salons Pre-release: Wednesday, May 20, 2026 on the SINN PURETÉ Official Online Store Limited Release: Wednesday, May 20, 2026 (Isetan Shinjuku limited sets, Cosme Kitchen, Biople, Biop) Pre-release: Wednesday, May 27, 2026 at select @cosme stores [Dori Sakurada x SINN PURETÉ] Pre-release POPUP store at Isetan Shinjuku Isetan Beauty Apothecary from May 20 to May 26. A special space based on SINN PURETÉ's theme color, green, features visuals of collaborating actor Dori Sakurada, allowing visitors to experience the brand's worldview. The venue offers exclusive contents, including the sale of POPUP limited sets combining collaboration products, popular SINN PURETÉ items, and original novelties, as well as special benefits exclusively for purchasers. Period: May 20 (Wed) - May 26 (Tue), 2026 Hours: 10:00 - 20:00 Venue: Isetan Shinjuku Main Building B2F Isetan Beauty Apothecary / Park Books & Promotion (3-14-1 Shinjuku, Shinjuku-ku, Tokyo 160-0022) Scenes from the May 20 Release Event (Appearance by Dori Sakurada) Q. How did you encounter SINN PURETÉ and what were your impressions? "Hair and makeup artists and stylists frequently used it. I often found SINN PURETÉ nearby before I even realized it." Q. What was the reaction of people around you to the completed items? "Especially among the crew at filming locations, who I think regularly use various good products, I was very happy to hear them say, 'The scent is really good, it feels great to use, and the bottle is cute!' Also, I was glad to receive high praise from those who were already using SINN PURETÉ's hair oils." Q. Could you tell us your personal way of using the hair oils? Moon Drop: "I recommend using it in the morning before going out, like a switch to start the day. If you apply it to damp hair, your hair becomes smooth, and I think it makes the start of the day sparkle. I also use it to fix my bedhead." Yorishiro: "I like to use it all over my body after taking a bath. The scent lingers until about noon the next day if I don't take a morning shower. I wrap myself in it before bed, enjoying the scent while moisturizing. Perfumes for sleeping can be too strong, so the soft scent of this oil is just right." Q. Where would you like to go using these two items? Moon Drop: "I want to use it on days when I have fun plans. Like when I go out with friends." Yorishiro: "When I want to calm my mind a bit or when I want to inspire myself. I also want to use it when I go overseas for work." Q. Which one seems to work better for love? "It's Moon Drop. When creating 'Moon Drop', I wanted to make a cute item. Caring about hair care also connects to wanting someone special to look at you, so I'd say 'Moon Drop'." Q. What are the highlights and points of interest of the pop-up store? "There are capsule toys (gacha) where you can win luxurious products, so I definitely want people to enjoy that. Personally, I'm embarrassed that my visual is there, but I'm also happy. I hope everyone who comes will enjoy that too!" Q. Finally, what are the key points of the developed products? "Too Good Silky Smooth Oil Moon Drop is a hair-care specific oil with a gentle, sweet scent. I really like how smooth it feels. I think it becomes a wonderful item just by placing it in your home. Too Good Multi-Benefit Oil Yorishiro can be used all over the body. I wanted a scent that calms the mind, so it has a relaxing fragrance. It also includes the scent of osmanthus, making it soft, not overwhelmingly unique, and easy to use. I hope you will try this one out as well." POPUP Event Details 01 | POPUP Limited Sets We will sell two special limited sets combining popular products, Dori Sakurada's favorite items, and original novelties. - Special Set ¥16,090 (tax included) A special set that includes SINN PURETÉ's popular cleansing product, Dori Sakurada's favorite hand wash, hand serum, room fragrance, sheet mask, and all 3 types of original charms. - Pure Cleansing Clear b | 120g - Mindful Hand Serum / OVER THE MOON | 45g - Mindful Hand Wash / FREE SPIRIT | 480mL - Mindful Fragrance / Dream Catcher | 100mL - AG Starfish Sheet Mask | 1 sheet - Gift: All 3 types of Dori Sakurada Original Charms *Available in limited quantities, while supplies last - POPUP Limited Set ¥11,000 (tax included) A great value set that comes with SINN PURETÉ's popular shampoo & treatment, a multi-oil where you can choose from 7 scents, and an original tote bag made of smooth, pleasant-to-touch vegan leather. - Mindful Shampoo / LOVE UNLOCK | 480mL - Mindful Treatment (Choose from 2 scents) | 480g - Too Good Multi-Benefit Oil (Choose from 7 scents) | 50mL - Vegan Leather Tote Bag | 1 piece *Available in limited quantities, while supplies last 02 | Purchase Benefit: Gacha Challenge For every ¥3,000 (tax included) purchased, you can challenge the special capsule toy once. The grand prize is a chance to win a signed item by Dori Sakurada! Gacha Prize List Grand Prize: Signed by Dori Sakurada - Too Good Multi-Benefit Oil Yorishiro