JIMMY CHOO Unveils 2026 Summer Campaign "Natural Reflection"
JIMMY CHOO announced its 2026 Summer Campaign, "Natural Reflection." This campaign, set in the Joshua Tree desert, expresses the fusion of contrasting elements such as nature and architecture, rawness and sophistication. It features new shoes and bags like GLACÉ MULE and CINCH BAG.
📋 Article Processing Timeline
- 📰 Published: April 30, 2026 at 00:30
- 🔍 Collected: April 29, 2026 at 16:01
- 🤖 AI Analyzed: April 29, 2026 at 16:04 (2 min after Collected)
The theme of the 2026 Summer Collection campaign is "Natural Reflection." Exploring the paradox interwoven by contrasting elements — exposed nature and sharp architecture, elemental allure and craftsmanship — this campaign expresses the spirit that elevates the charm of opposites into a pure sensation throughout the collection.
At the borders of Joshua Tree, the scorching desert melts the horizon, creating a surreal, dreamlike landscape. A fusion of arid silence and melting allure, untouched nature and meticulously crafted materiality. Summer grants us time to immerse ourselves in the joy of friendship and adventure. Our senses are sharpened by the unadulterated beauty of nature. As the midday sun beats down on the skin and a languid day passes, the cool touch of the night feels comforting. Shot against the sun-drenched tranquility of the vast California desert, the campaign revolves around the "Invisible House." Its mirrored facade blends into the scenery, reflecting the surrounding landscape. This created a beautiful and surreal series of images and video works. This Summer Collection is like a mirage come true.
"For this collection, I envisioned a romantic innocence – the crush of summer, gentle touches, the warmth of an embrace. For me, summer is freedom. An escape into nature, a journey through the great outdoors and unspoiled landscapes. There, every detail becomes a new discovery, allowing us to feel the emotions of the season," says Creative Director Sandra Choi.
The 2026 Summer Collection is inspired by the very essence of the summer season: warm skin tones, vibrant sunshine, and the essence of summer romance. This season's romance is a fusion of JIMMY CHOO's essence: technique and skilled shoemaking. It emanates the charm interwoven by contrasting elements such as innocence and provocation, glamor and craftsmanship, rusticity and sophistication. The brand's fundamental philosophy that shoes are jewelry for the feet evolves this season beyond crystals to sculptural embellishments. Inspired by semi-precious stones, polished and baroque-style stones give the collection strength and presence. Soft suede, colorful accents, tortoiseshell plexiglass, and hand-woven raffia are expressed in rich, jewel-like tones such as clover green, violet orchid, and amber, creating a sensory dialogue that weaves tradition and innovation.
Key styles featured in the 2026 Summer Campaign include the GLACÉ MULE, a sculptural evolution of the iconic drop heel. It embeds the signature heel in a translucent amber wedge, combined with a tortoiseshell plexiglass upper, creating a jewel-like effect reminiscent of molten Murano glass. The JELLY DROP, a playful and sculptural reinterpretation of the drop heel, is a 5cm heeled sandal finished in lagoon blue, sunset orange, and shimmering transparent silver, representing a captivating evolution of the brand's signature.
The MARGOT FLAT offers a contrast of clean lines and striking jewel-like embellishments, while the AYLA FLAT features a supple and intricately structured design, with stylish cut-outs framing the foot.
This season's CINCH BAG is available in vibrant clover green suede or delicate natural raffia, finished with rich beads and intricately woven leather handles. The DRAWSTRING TOTE, perfect for everyday use, reinterprets a lightweight silhouette with a colorful chevron pattern and features logo embroidery.
The EMERI STONE thong sandals, with a 3.5cm heel, feature filigree gold jewelry against bare skin. The MIRO FLAT adorns the ankle with large, shell-shaped beads, each varying in color and shape.
Campaign Credits
Creative Director: Sandra Choi
Image Director: Kerry Kaynes
Photographer Director: Quentin de Briey
Talent: Georgia Palmer & Lilli Cummings
Stylist: Sydney Rose Thomas
Casting: Samuel Ellis Scheinman
Make Up: Homa Safar
Hair: Ryan
At the borders of Joshua Tree, the scorching desert melts the horizon, creating a surreal, dreamlike landscape. A fusion of arid silence and melting allure, untouched nature and meticulously crafted materiality. Summer grants us time to immerse ourselves in the joy of friendship and adventure. Our senses are sharpened by the unadulterated beauty of nature. As the midday sun beats down on the skin and a languid day passes, the cool touch of the night feels comforting. Shot against the sun-drenched tranquility of the vast California desert, the campaign revolves around the "Invisible House." Its mirrored facade blends into the scenery, reflecting the surrounding landscape. This created a beautiful and surreal series of images and video works. This Summer Collection is like a mirage come true.
"For this collection, I envisioned a romantic innocence – the crush of summer, gentle touches, the warmth of an embrace. For me, summer is freedom. An escape into nature, a journey through the great outdoors and unspoiled landscapes. There, every detail becomes a new discovery, allowing us to feel the emotions of the season," says Creative Director Sandra Choi.
The 2026 Summer Collection is inspired by the very essence of the summer season: warm skin tones, vibrant sunshine, and the essence of summer romance. This season's romance is a fusion of JIMMY CHOO's essence: technique and skilled shoemaking. It emanates the charm interwoven by contrasting elements such as innocence and provocation, glamor and craftsmanship, rusticity and sophistication. The brand's fundamental philosophy that shoes are jewelry for the feet evolves this season beyond crystals to sculptural embellishments. Inspired by semi-precious stones, polished and baroque-style stones give the collection strength and presence. Soft suede, colorful accents, tortoiseshell plexiglass, and hand-woven raffia are expressed in rich, jewel-like tones such as clover green, violet orchid, and amber, creating a sensory dialogue that weaves tradition and innovation.
Key styles featured in the 2026 Summer Campaign include the GLACÉ MULE, a sculptural evolution of the iconic drop heel. It embeds the signature heel in a translucent amber wedge, combined with a tortoiseshell plexiglass upper, creating a jewel-like effect reminiscent of molten Murano glass. The JELLY DROP, a playful and sculptural reinterpretation of the drop heel, is a 5cm heeled sandal finished in lagoon blue, sunset orange, and shimmering transparent silver, representing a captivating evolution of the brand's signature.
The MARGOT FLAT offers a contrast of clean lines and striking jewel-like embellishments, while the AYLA FLAT features a supple and intricately structured design, with stylish cut-outs framing the foot.
This season's CINCH BAG is available in vibrant clover green suede or delicate natural raffia, finished with rich beads and intricately woven leather handles. The DRAWSTRING TOTE, perfect for everyday use, reinterprets a lightweight silhouette with a colorful chevron pattern and features logo embroidery.
The EMERI STONE thong sandals, with a 3.5cm heel, feature filigree gold jewelry against bare skin. The MIRO FLAT adorns the ankle with large, shell-shaped beads, each varying in color and shape.
Campaign Credits
Creative Director: Sandra Choi
Image Director: Kerry Kaynes
Photographer Director: Quentin de Briey
Talent: Georgia Palmer & Lilli Cummings
Stylist: Sydney Rose Thomas
Casting: Samuel Ellis Scheinman
Make Up: Homa Safar
Hair: Ryan