JIMMY CHOO Unveils Riviera 2026 Capsule Collection Campaign

The Jimmy Choo Riviera 2026 campaign, 'Paradise Cove,' invites us to the West Coast, bringing the effortless allure of the French Riviera to contemporary Malibu, capturing languid days bathed in sunshine. Whether wandering barefoot, lounging on the pier, or watching the sunset over the ocean, this campaign embodies a beautifully lived summer. Riviera is more than a capsule collection or a destination; it is a reflection of the soul.

The raffia texture and gingham print reinterpret the romance and nostalgia of the Riviera with a contemporary perspective. The 'LISS' sandal, featuring a comfortable 35mm micro-heel, is adorned with delicate ribbons inspired by scarves tied around bag handles, in gingham and wrap details. The 'LIVI' wedge and pump also feature scarf-inspired ribbons, adding a soft, feminine signature that blends elegance with ease. The 'BAY' flat shoe is characterized by its texture and handcrafted feel, with an upper made of fleck canvas and hand-finished fringe. New bag silhouettes also debut in this capsule collection. The 'RIVIERA TOTE MINI' is handmade with fringed woven raffia. The 'CALLIE MAXI' reimagines Jimmy Choo's signature evening style in a more refined, oversized design, offering versatility for all-day wear. Iconic signature items also appear in the Riviera collection. The 'BON BON' and 'CINCH' bags are presented in gingham and raffia-effect materials.

The Riviera 2026 capsule collection is now available at Jimmy Choo boutiques and online.

Campaign Credits
Creative Director: Sandra Choi
Image Director: Kerry Haynes
Photographer: Henr