[Expected 8,000 Medical Professionals and Healthcare Workers] "Jihiken Festival 2026" Where "Comparison, Consideration, and Introduction Decisions" Advance, Call for Exhibitors Begins
Jihiken Co., Ltd. will hold the "Jihiken Festival 2026," the largest B2B event in the self-pay medical care industry, on October 9th and 10th, 2026. To address the difficulty doctors face in selecting products due to market expansion, the event features a three-stage design supporting "comparison, consideration, and introduction decisions," and is now recruiting exhibitors.
📋 Article Processing Timeline
- 📰 Published: May 14, 2026 at 21:20
- 🔍 Collected: May 14, 2026 at 12:32
- 🤖 AI Analyzed: May 14, 2026 at 13:40 (1h 7m after Collected)
Jihiken Co., Ltd. (Headquarters: Round Cross Shinjuku 5-chome Building 5F, Shinjuku 5-17-5, Shinjuku-ku, Tokyo; Representative Director: Takehito Sasaki) will hold the "Jihiken Festival 2026," the largest B2B event in the self-pay medical care industry, planned and operated by the company, for two days on Friday, October 9th and Saturday, October 10th, 2026, at the Gotanda TOC Building 13F. We are currently recruiting exhibitors for this event and are distributing this press release as an announcement for companies considering exhibition.
1. Background: The Expanding Self-Pay Medical Care Market and Doctors' "Difficulty in Choice"
Currently, the self-pay medical care fields such as aesthetic medicine, anti-aging, and preventive medicine are rapidly expanding due to the accelerated entry of general practitioners. On the other hand, the rapid increase in products, equipment, and services has led to a significant challenge for doctors: "difficulty in choice," where they "don't know what to choose" or "lack optimal judgment materials suitable for their clinic."
Furthermore, even among doctors already engaged in self-pay medical care, the need for real information directly relevant to their practice is increasing year by year.
"Jihiken Festival 2026" aims to solve this problem by providing an environment where doctors from various positions can efficiently proceed with "comparison and consideration."
2. Three-Stage Event Design for "Advancing Decisions"
This festival enhances practical content that supports actual comparison, consideration, and introduction decisions, in addition to traditional information-gathering events, systematizing the following three phases directly linked to practical work:
[Information Gathering Phase] Grasping the overall picture
Learn about the latest trends and market movements to concretize the direction your clinic should take.
[Understanding Choices Phase] Cross-sectional comparison
Compare over 200 products and services across the board, narrowing down candidates suitable for your clinic while checking specifications, prices, and support systems.
[Product/Service Selection Phase] Completion of decision-making
Through live demonstrations and direct dialogue with representatives, concretize the image after introduction. This encourages on-site business negotiations.
3. Three Values Provided to Exhibiting Companies
This event is a business-specialized platform where exhibitors can deeply connect with doctors and clinic directors who hold decision-making authority.
High-quality reach: Efficiently approach doctors who are in the consideration phase, with introduction as a premise.
Real business negotiation opportunities: Build a structure that easily leads to concrete business negotiations on-site through experience and comparison.
Establishment of brand recognition: Improve reliability and brand recognition in the self-pay medical care field.
As the self-pay medical care market expands, the importance of "comparison and decision-making" is further increasing for both doctors and companies. "Jihiken Festival 2026" will be held as a place to advance decision-making for the entire industry.
Click here to apply for exhibition
*If you have decided to exhibit at Jihiken Festival 2026, please enter your information via this form.
Click here if you are interested in exhibiting
*If you wish to confirm the details about exhibiting at Jihiken Festival 2026, please inquire here.
■ Event Outline
Event Name: Jihiken Festival 2026
Date: Friday, October 9th & Saturday, October 10th, 2026
Venue: Gotanda TOC Building 13F (7-22-17 Nishi-Gotanda, Shinagawa-ku, Tokyo)
Estimated Attendees: 7,000 to 8,000 doctors and medical professionals
Number of Exhibiting Companies: Over 200
Organizer: Japan Academy of Maxillofacial Aesthetic Medicine
Planning and Operation: Jihiken Co., Ltd.
■ Jihiken Co., Ltd. ■
Company Name: Jihiken Co., Ltd.
Business Activities: Management consulting related to self-pay medical care, event planning and operation, provision of information platforms
Representative: Takehito Sasaki, Representative Director
Location: Round Cross Shinjuku 5-chome Building 5F, 5-17-5 Shinjuku, Shinjuku-ku, Tokyo, 160-0022
・Homepage: https://jihiken.co.jp/
・Jihiken online: https://jihiken.jp/
■ Contact for this press release ■
Contact Person: Operations Office
・E-mail: https://jihiken.co.jp/jihiken-ni-toiawaseru/
1. Background: The Expanding Self-Pay Medical Care Market and Doctors' "Difficulty in Choice"
Currently, the self-pay medical care fields such as aesthetic medicine, anti-aging, and preventive medicine are rapidly expanding due to the accelerated entry of general practitioners. On the other hand, the rapid increase in products, equipment, and services has led to a significant challenge for doctors: "difficulty in choice," where they "don't know what to choose" or "lack optimal judgment materials suitable for their clinic."
Furthermore, even among doctors already engaged in self-pay medical care, the need for real information directly relevant to their practice is increasing year by year.
"Jihiken Festival 2026" aims to solve this problem by providing an environment where doctors from various positions can efficiently proceed with "comparison and consideration."
2. Three-Stage Event Design for "Advancing Decisions"
This festival enhances practical content that supports actual comparison, consideration, and introduction decisions, in addition to traditional information-gathering events, systematizing the following three phases directly linked to practical work:
[Information Gathering Phase] Grasping the overall picture
Learn about the latest trends and market movements to concretize the direction your clinic should take.
[Understanding Choices Phase] Cross-sectional comparison
Compare over 200 products and services across the board, narrowing down candidates suitable for your clinic while checking specifications, prices, and support systems.
[Product/Service Selection Phase] Completion of decision-making
Through live demonstrations and direct dialogue with representatives, concretize the image after introduction. This encourages on-site business negotiations.
3. Three Values Provided to Exhibiting Companies
This event is a business-specialized platform where exhibitors can deeply connect with doctors and clinic directors who hold decision-making authority.
High-quality reach: Efficiently approach doctors who are in the consideration phase, with introduction as a premise.
Real business negotiation opportunities: Build a structure that easily leads to concrete business negotiations on-site through experience and comparison.
Establishment of brand recognition: Improve reliability and brand recognition in the self-pay medical care field.
As the self-pay medical care market expands, the importance of "comparison and decision-making" is further increasing for both doctors and companies. "Jihiken Festival 2026" will be held as a place to advance decision-making for the entire industry.
Click here to apply for exhibition
*If you have decided to exhibit at Jihiken Festival 2026, please enter your information via this form.
Click here if you are interested in exhibiting
*If you wish to confirm the details about exhibiting at Jihiken Festival 2026, please inquire here.
■ Event Outline
Event Name: Jihiken Festival 2026
Date: Friday, October 9th & Saturday, October 10th, 2026
Venue: Gotanda TOC Building 13F (7-22-17 Nishi-Gotanda, Shinagawa-ku, Tokyo)
Estimated Attendees: 7,000 to 8,000 doctors and medical professionals
Number of Exhibiting Companies: Over 200
Organizer: Japan Academy of Maxillofacial Aesthetic Medicine
Planning and Operation: Jihiken Co., Ltd.
■ Jihiken Co., Ltd. ■
Company Name: Jihiken Co., Ltd.
Business Activities: Management consulting related to self-pay medical care, event planning and operation, provision of information platforms
Representative: Takehito Sasaki, Representative Director
Location: Round Cross Shinjuku 5-chome Building 5F, 5-17-5 Shinjuku, Shinjuku-ku, Tokyo, 160-0022
・Homepage: https://jihiken.co.jp/
・Jihiken online: https://jihiken.jp/
■ Contact for this press release ■
Contact Person: Operations Office
・E-mail: https://jihiken.co.jp/jihiken-ni-toiawaseru/