JICDAQ Celebrates 5th Anniversary of Establishment and Operations

The Digital Advertising Quality Organization (JICDAQ, Representative Director: Chiaki Kawakami) is pleased to announce that it has reached its 5th anniversary since its establishment and the commencement of operations. JICDAQ was established in March 2021 with the goal of improving the quality of digital advertising placements and fostering a healthier market, with operations beginning in April of that year. Over the past five years, alongside the spread of the certification system for advertising-related businesses, initiatives to ensure the quality of digital advertising have expanded, and the number of certified companies and supporters (such as advertisers and government agencies) has steadily increased. JICDAQ will continue to promote the certification system and contribute to the healthy development and improved reliability of the digital advertising market.