Event Report: Practical Seminar on 'Systematizing Sales for Construction Firms' Held on June 11, 2026

The Japan Good Builder Association (headquartered in Minato-ku, Tokyo; Representative Director: Ryo Tajima; hereinafter 'JGBA') held the event titled 'Building a Company That Grows Sales Without the President Doing Sales: Practical Seminar on Sales Systematization for Construction Firms' on Thursday, June 11, 2026, both in-person and online. A total of 23 participants attended, including 7 in-person and 16 online attendees.

This session featured Akira Dekuchi from Kakutoku Inc., operator of Japan’s largest professional sales database, who shared practical know-how on breaking the industry’s overreliance on star performers or the president’s personal sales ability. He introduced strategies for sales systematization and effective utilization of external professional sales talent to achieve sustainable growth in the housing and construction sector.

At the beginning of the seminar, Dekuchi highlighted a common industry pitfall: outsourcing sales to general agencies lacking expertise in architecture or housing often leads to failure due to poor results. As a solution, he presented Kakutoku’s approach—leveraging its database of over 15,000 specialized sales professionals—to build sales systems tailored specifically for the housing industry. By deploying professionals who deeply understand the unique processes of residential construction, companies can avoid outsourcing failures and build stable, scalable sales organizations that grow revenue without requiring the president to be on the front lines.

Participants responded positively, with feedback such as: 'The point about consultants building internal trust through self-disclosure was a great personal insight,' and 'The benefits of sales outsourcing and external sales were very clearly explained, and I now recognize there is strong industry demand for this.'

Kakutoku Inc.

Kakutoku operates Japan’s largest sales outsourcing platform, 'Kakutoku.' From a database of over 15,000 highly specialized professionals, the company builds optimal sales teams tailored to each client’s needs in as little as three days. It enables full outsourcing of all sales processes—from strategy development and new client acquisition to closing—while minimizing fixed costs. To date, Kakutoku has served over 5,000 companies, ranging from startups to major corporations, powerfully supporting the creation of flexible yet robust sales organizations.

Official Website: https://kakutoku.co.jp/

JGBA Annual Event Schedule

JGBA hosts events throughout the year!

Seminars are offered for renovation companies, locally rooted construction firms, and cover diverse topics such as customer acquisition, construction, management, after-sales service, and recruitment. In addition to seminars, site visit events are highly popular among both member and non-member companies. Other events include golf tournaments and regional networking gatherings.

Annual Event Calendar: https://jgba.net/schedule/

About the Japan Good Builder Association (JGBA)

Founded by local construction firms, builders, and housing equipment companies to collectively improve and elevate the residential construction industry. JGBA believes that member company growth directly contributes to industry advancement and organizes various study groups and site visits.

The association conducts multifaceted activities focused on authentic information sharing and practical know-how, with partial content accessible even to non-members.

[Company Overview]

Name: Japan Good Builder Association (JGBA)

Head Office: 4F Strong Akasaka Building, 3-5-5 Akasaka, Minato-ku, Tokyo

Representative Director: Ryo Tajima

Established: January 20, 2021 (Reiwa 3)

Website: https://jgba.net/

<Media Inquiries>

TEL: 03-6277-6079

MAIL: info@jgba.net