【Event Report】"Seminar on Verbalizing Housing Sales and Building a System to Increase Closing Rates by 20x" Held on Friday, April 24
JGBA held a seminar on April 24, 2026, focused on improving housing sales closing rates by 20x through verbalization and system building. 51 participants attended, where Smilish's Mr. Ishizaka presented on the importance of systematizing sales skills beyond individual talent.
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- 📰 Published: April 28, 2026 at 03:03
- 🔍 Collected: April 27, 2026 at 18:31
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The Japan Good Builder Promotion Association (JGBA, office: Minato-ku, Tokyo, Representative Director: Ryo Tajima) held the "Seminar on Verbalizing Housing Sales and Building a System to Increase Closing Rates by 20x" both physically and online on Friday, April 24, 2026. A total of 51 people participated, with 40 online and 11 in person.
Mr. Yasunori Ishizaka, Representative Director of Smilish Inc., spoke at the seminar. He presented a groundbreaking method to maximize the overall organizational performance by moving away from a sales style that relies on individual "sense" and instead building a logical "system."
Mr. Ishizaka emphasized the importance of verbalizing the "sense" of top salespeople in housing sales into "skills" that anyone can reproduce.
The key to maximizing organizational profit is not to make everyone a top performer, but to create a system that elevates the middle tier to a "somewhat selling tier." By sharing concrete conversational techniques as a process, such as drawing out customers' true intentions from their slightest movements and strategically interjecting, organizational sales that do not rely on individual ability become possible.
Participants commented, "I was deeply moved by the content, as knowledge was generously shared. I finally understood how to systematize sales, which I hadn't understood before," and "I am grateful that you made me realize that I had been proceeding without fully understanding things I thought I knew. I intend to think and act to implement this in our company."
Smilish Inc.
Develops consulting specializing in "improving closing rates" in housing sales. They break away from the individual-dependent sales style in the housing and real estate industry, support the overall performance improvement of organizations through logical process construction, and dramatically improve the closing rates of many companies by teaching immediately applicable conversational techniques and their unique "Golden Process" that eliminates competitors.
Company HP: https://www.smilish.net/
JGBA Annual Event Schedule
JGBA holds events throughout the year!
Seminars cover a wide range of topics, including those for renovation companies, community-based builders, and topics like customer attraction, construction, management, after-sales service, and recruitment. In addition to seminars, inspection tours are very popular events for both member and non-member companies. Many other events such as golf competitions and local exchange meetings are also held.
Annual Event Calendar: https://jgba.net/schedule/
About Japan Good Builder Promotion Association (JGBA)
Established to bring together local construction companies, builders, and housing equipment-related companies to mutually improve and invigorate the housing industry. Believing that the development of member companies leads to the development of the housing industry, they hold various study groups and inspection tours.
They engage in multifaceted activities for information dissemination and knowledge sharing with a focus on "real-world" insights, and partially open information to non-members.
Company Profile
Company Name: Japan Good Builder Promotion Association
Head Office Location: Strong Akasaka Building 4F, 3-5-5 Akasaka, Minato-ku, Tokyo
Representative Director: Ryo Tajima
Established: January 20, Reiwa 3 (2021)
HP: https://jgba.net/
Contact for Media Inquiries
TEL: 03-6277-6079
MAIL: info@jgba.net
Mr. Yasunori Ishizaka, Representative Director of Smilish Inc., spoke at the seminar. He presented a groundbreaking method to maximize the overall organizational performance by moving away from a sales style that relies on individual "sense" and instead building a logical "system."
Mr. Ishizaka emphasized the importance of verbalizing the "sense" of top salespeople in housing sales into "skills" that anyone can reproduce.
The key to maximizing organizational profit is not to make everyone a top performer, but to create a system that elevates the middle tier to a "somewhat selling tier." By sharing concrete conversational techniques as a process, such as drawing out customers' true intentions from their slightest movements and strategically interjecting, organizational sales that do not rely on individual ability become possible.
Participants commented, "I was deeply moved by the content, as knowledge was generously shared. I finally understood how to systematize sales, which I hadn't understood before," and "I am grateful that you made me realize that I had been proceeding without fully understanding things I thought I knew. I intend to think and act to implement this in our company."
Smilish Inc.
Develops consulting specializing in "improving closing rates" in housing sales. They break away from the individual-dependent sales style in the housing and real estate industry, support the overall performance improvement of organizations through logical process construction, and dramatically improve the closing rates of many companies by teaching immediately applicable conversational techniques and their unique "Golden Process" that eliminates competitors.
Company HP: https://www.smilish.net/
JGBA Annual Event Schedule
JGBA holds events throughout the year!
Seminars cover a wide range of topics, including those for renovation companies, community-based builders, and topics like customer attraction, construction, management, after-sales service, and recruitment. In addition to seminars, inspection tours are very popular events for both member and non-member companies. Many other events such as golf competitions and local exchange meetings are also held.
Annual Event Calendar: https://jgba.net/schedule/
About Japan Good Builder Promotion Association (JGBA)
Established to bring together local construction companies, builders, and housing equipment-related companies to mutually improve and invigorate the housing industry. Believing that the development of member companies leads to the development of the housing industry, they hold various study groups and inspection tours.
They engage in multifaceted activities for information dissemination and knowledge sharing with a focus on "real-world" insights, and partially open information to non-members.
Company Profile
Company Name: Japan Good Builder Promotion Association
Head Office Location: Strong Akasaka Building 4F, 3-5-5 Akasaka, Minato-ku, Tokyo
Representative Director: Ryo Tajima
Established: January 20, Reiwa 3 (2021)
HP: https://jgba.net/
Contact for Media Inquiries
TEL: 03-6277-6079
MAIL: info@jgba.net