[Blessings of the North] Supporting Stadium Volunteer Activities in Collaboration with Hokkaido Nippon-Ham Fighters! Launching the 'Blessings of the North' Provision Initiative

Announcement of Official Sponsorship Agreement with Hokkaido Nippon-Ham Fighters

Wellviness Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President: Shingo Hashimoto; hereinafter referred to as "Wellviness"), a group company of J-Frontier Inc. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Atsuhiro Nakamura; hereinafter referred to as "our company"), a company engaged in the development and sale of health foods and cosmetics, has entered into an official sponsorship agreement with the Hokkaido Nippon-Ham Fighters, a professional baseball team belonging to the Pacific League of Nippon Professional Baseball (NPB), starting from the 2026 season.

About the Main Product 'Blessings of the North'

Wellviness's main product, 'Blessings of the North,' is a supplement (food with function claims) containing "undenatured (*1) proteoglycan," a cartilage component derived from natural salmon from Hokkaido.

It has been supported by middle-aged and elderly individuals suffering from knee joint discomfort, and has sold over 4.8 million bags (*2) cumulatively since its launch in 2013.

*1. Undenatured means in an unbroken state or its original form.

*2. As of the end of February 2026: 4,862,801 bags shipped (cumulative shipments since January 2013, calculated as 93 capsules per bag, series total).

Initiatives to Support a "Daily Life Where You Can Keep Moving"

Under the mission of "continuously responding to 'I want to be like this,'" Wellviness has been working to "improve the quality of customers' daily lives" through its products.

In particular, responding to the desire to "continue walking on my own feet" and "continue going to my favorite places" is one of the themes they emphasize.

Through this sponsorship with the Hokkaido Nippon-Ham Fighters, who share a common root in Hokkaido and engage in community-based activities, we will deliver the value of a "daily life where you can keep moving" to more people.

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