Nichi-Ou Shoji Relaunches its E-commerce Site 'ITALIAKARA' as a Media Platform, Launches Commemorative Campaign

Nichi-Ou Shoji Co., Ltd. (Headquarters: Minato-ku, Tokyo; President: Thierry Cohen) has relaunched its directly operated Italian wine and food select shop, 'ITALIAKARA,' as of Thursday, June 18, 2026.

The reborn 'ITALIAKARA' transitions from a mere marketplace to an 'owned media e-commerce site,' offering a deep experience of 'authentic Italy,' including its culture, history, and the passion of its producers. To celebrate this renewal, a special limited-time campaign will be launched.

## Relaunch Celebration! Special Limited-Time Campaign

To commemorate the opening of the new 'ITALIAKARA,' a special limited-time campaign will be held. Additionally, all new subscribers to the official email newsletter will receive a '20% OFF coupon' for their next purchase.

[Part 1: Relaunch Special! 'Lucky Box' Sets of Exquisite Italian Wines at Special Prices]

Four types of 'Lucky Box' sets—'Kiwami,' 'Matsu,' 'Take,' and 'Ume'—filled with specially selected wines that showcase the diversity of all 20 regions of Italy, will be available at special relaunch prices (limited quantities), with discounts of up to 54%.

Period: Thursday, June 18, 2026 – Friday, July 24, 2026

Details:
- Kiwami BOX (5 sets available): ¥110,000 (incl. tax) - *Reference total price ¥155,100*
- FERRARI: Giulio Ferrari Riserva del Fondatore
- MASI: 'Costasera Contemporary Art' Amarone della Valpolicella Classico 2005VT
- BORGOGNO: Barolo Cannubi
- Livio Felluga: Terre Alte
- Matsu BOX (5 sets available): ¥66,000 (incl. tax) - *Reference total price ¥110,440*
- CASTELLO DI MONTEPO: Macchione
- CASTELLO DI MONTEPO: Poggio Ferro
- CASTELLO DI MONTEPO: Fontecanese
- FERRARI: Ferrari Perlé Millesimato 2006
- PLANETA: Chardonnay
- Take BOX (10 sets available): ¥33,000 (incl. tax) - *Reference total price ¥61,380*
- MASI: 'Costasera' Amarone della Valpolicella Classico
- FRESCOBALDI: Brunello di Montalcino Castelgiocondo
- FEUDI SAN GREGORIO: Taurasi
- BORGOGNO: Barolo
- FERRARI: Ferrari Rosé
- Ume BOX (10 sets available): ¥11,000 (incl. tax) - *Reference total price ¥23,870*
- Badia a Coltibuono: 'Cetamura' Chianti
- FERRARI: Ferrari 'Hommage'
- FRESCOBALDI: Alìe
- LA SCOLCA: Gavi La Scolca White Label
- MASI: Modello Bianco delle Venezie

Bonus: Free shipping & a special 'Ferrari' brand stopper.

Details URL: https://italiakara.store/collections/202606-campaign

The relaunch campaign will continue with second and third installments.

## Background of the Renewal and the 'ITALIAKARA' Concept

For half a century, Nichi-Ou Shoji has selected valuable wines and food ingredients from all 20 regions of Italy for its Japanese customers. The new concept is 'a select shop brand of Italian wine and food, curated by professionals who deeply understand authentic Italy.' The site has significantly expanded its content out of a desire to create enriching experiences through Italian wine and food by exploring cuisine, terroir, and historical backgrounds.

## Three Key Points of the New 'ITALIAKARA'

1. An 'Owned Media E-commerce Site' that fuses 'Learning' and 'Buying'
The site now features a wealth of original articles by Italian experts, local information, and stories conveying producer passion. It offers a new shopping experience where customers can naturally feel drawn to products while enjoying articles as if flipping through a magazine.

2. A Sophisticated Lineup of 'Authentic Italy,' Curated by Professionals
The product range is broad, from hard-to-find vintage wines to everyday ingredients, satisfying everyone from casual consumers to discerning connoisseurs. The site design has also been revamped to reflect this sophistication.

3. A New Logo with a Message
The two green and red dots on the new logo's shoulder represent the 'mark' connecting Italy and Japan and the 'light' that has illuminated both countries for half a century.

## Site Overview

- Site Name: ITALIAKARA
- Relaunch Date: Thursday, June 18, 2026
- URL: https://www.italiakara.jp/
- Official Instagram: @italiakara_official

## About Nichi-Ou Shoji

Founded in 1981, the company has been introducing top Italian brands and high-quality products to Japan for nearly half a century, sourcing from all 20 regions of Italy. With all employees acting as 'specialists in Italy,' the company's mission is to be a bridge between Japan and Italy. It also promotes Italian culture through events like the 'JETCUP Italian Wine Best Sommelier Concours,' officially recognized by the Italian Embassy in Japan.