ZeroBankX Japan Becomes New Official Sponsor of the Japan Esports Union

The Japan Esports Union (JESU), a general incorporated association chaired by Hideki Hayakawa, announces that ZeroBankX Japan Co., Ltd. (hereinafter, ZeroBankX Japan), a company specializing in internet advertising, has become its newest official sponsor.

Established in 2018, JESU is Japan's central governing body for esports. The organization aims to contribute to public health and societal and economic development by promoting the domestic esports industry and enhancing competitive standards. JESU undertakes various initiatives, including research and public awareness campaigns on esports promotion, popularization of esports tournaments, and support for player development.

While actively promoting and advancing esports domestically, JESU is also affiliated with major international esports organizations, including the International Esports Federation (IESF), the Global Esports Federation (GEF), and the Asian Electronic Sports Federation (AESF). Through these affiliations, JESU has dispatched Japanese national representatives to various international tournaments hosted by these bodies.

Through its partnership with ZeroBankX Japan, JESU will continue to foster an environment where all esports athletes can achieve their highest performance. With the support of sponsors and suppliers, JESU will continue its mission as a central governing body to enhance players' competitive skills and expand the esports participant base.

<Company Overview: ZeroBankX Japan Co., Ltd.>

Headquarters: 8-3 Nishioi-machi, Kita-ku, Okayama City, Okayama Prefecture

Representative: Yoshio Murofushi, Representative Director

Founded: September 2025

URL: https://www.zerobankx.com/ja

Business Activities: Development and operation of the decentralized platform "ZeroBox," internet advertising, data utilization solutions, and related services

About the Japan Esports Union (JESU)

The Japan Esports Union (JESU) is a general incorporated association dedicated to promoting and advancing esports in Japan. JESU aims to enhance national awareness of esports, expand opportunities for esports athletes, and improve competitive skills—particularly among youth—while fostering the spirit of sportsmanship. To achieve these goals, JESU undertakes various initiatives, including official recognition of esports titles, issuing professional licenses to players, and dispatching athletes to international esports events such as the Asian Games. In April 2025, the organization changed its name from "Japan Esports Union" to "Japan Esports Association." JESU continues to advance the domestic esports industry with the support of the following sponsors and partners:

JESU Official Sponsors: Mouse Computer Co., Ltd., Kowa Company, Limited, TOPPAN Inc., Megurizumu, Mizuno Corporation, ZeroBankX Japan Co., Ltd.

JESU Official Suppliers: Men's Biore, Mizuno Corporation

Grant Supporters: Uekoh Foundation, Mizuno Sports Promotion Foundation

Cooperation: Computer Entertainment Supplier's Association (CESA), Japan Online Game Association (JOGA)

Support: Japan Amusement Industry Association (JAIA), Association for Media Arts and Digital Entertainment (AMD)