Notice Regarding the Conclusion of an Exclusive Sales Agreement with Auren, a Brand Developing Apparel with Official Sanrio Characters License

Our group (hereinafter referred to as "Jelly Beans", President: Akira Miyazaki) resolved at the Board of Directors meeting held today to conclude a "Specific Sales Basic Agreement" to acquire the exclusive right to sell the men's apparel brand "GENTii", developed by Auren Co., Ltd. (Headquarters: Kobe City, Hyogo Prefecture, Representative Director: Kenichiro Moriai, hereinafter referred to as "Auren"), which has obtained the official license for Sanrio Characters, within Japan. The agreement was concluded on the same date.

1. Purpose of the Agreement

Jelly Beans, with the mission of bringing out everyone's true selves through fashion, has been building an integrated marketing and distribution infrastructure encompassing EC, SNS, and physical stores, with the apparel business at its core.

"GENTii" is a men's apparel brand that expresses a world view of "Gentle + Kawaii" with the concept of "Good Style, Better Heart." Its key feature is the fusion of powerful character content from Sanrio Characters, including "Hello Kitty," a globally recognized IP from Japan, with a fashionable design, having obtained the official license. We believe it is a brand that can attract fashion-conscious demographics and inbound demand.

We have determined that by combining Jelly Beans' integrated marketing functions, such as EC construction and operation, SNS management, pop-up store deployment, and wholesale network, with the brand value of "GENTii," we can achieve early launch and business expansion of the brand in the domestic market, leading to the conclusion of this agreement.

2. Significance of the Agreement

(1) Acquisition of New Revenue Opportunities through Exclusive Sales Rights

We aim to acquire new revenue opportunities by exclusively developing a new, trend-setting brand in the growing men's apparel sector within Japan.

(2) Utilization of the Group's Integrated Marketing Functions

We will leverage the integrated functions of our group, including EC operations, SNS management, store development, and wholesale, to convert the brand's worldview into sales.

(3) Business Expansion through Cross-Channel Initiatives

We aim to maximize brand awareness and expand sales opportunities by combining pop-up stores in department stores, EC, SNS, and collaborations with sports and entertainment.

About Jelly Beans Group

Jelly Beans Group Co., Ltd. is a holding company overseeing multiple operating companies, engaged in a wide range of businesses including fashion, sports, sustainability, logistics, and entertainment. In addition to planning and developing original brands, they handle wholesale, retail, and EC operations, while also actively supporting the development of global brands and the creation of new businesses. Their strength lies in their ability to provide integrated services from brand strategy planning, marketing, and promotion to supply chain construction by fusing the expertise and know-how of each group company. They continue to grow as a comprehensive marketing company that accurately captures market and era changes and continuously creates new value.

Contact Information

Jelly Beans Group Co., Ltd.

https://www.jelly-beans-group.co.jp/

IR & Public Relations

https://www.jelly-beans-group.co.jp/contact/