Announcement of Service Launch for AI Solution "STADIUM AI (JELLY BEANS AI SOLUTION)"

Jelly Beans Group Co., Ltd. (Chuo-ku, Tokyo, President and CEO: Akira Miyazaki, hereinafter "Our Group") is pleased to announce that, based on the "Announcement Regarding Business Partnership with NTT Sportict Co., Ltd." (hereinafter "the Partnership") publicly released on January 23, 2026, we will commence services for "STADIUM AI (JELLY BEANS AI SOLUTION)", an AI camera-based sports video distribution and sports DX solution, and will fully launch this business. Details are as follows.

The operation of this service will be handled by Jelly Beans Marketing Lab Co., Ltd., a consolidated subsidiary of our company, and will be provided in partnership with NTT Sportict Co., Ltd. (Headquarters: Osaka-shi, Osaka, President and CEO: Masatoshi Nakamura, hereinafter "NTTSportict").

1. Background of the Partnership

In recent years, the sports field has seen a growing importance of sports DX, aimed at advancing video distribution, data utilization, and fan engagement, driven by the progress of digital technologies. In the areas of community sports and amateur sports, there is a rapidly expanding need to connect athletes, spectators, communities, and sponsors by filming and distributing matches and tournaments at low cost, which has previously been a high hurdle for video production.

Based on this partnership, Our Group has been advancing the demonstration and preparation of the sports video distribution business utilizing AI cameras. We have now established the service system, revenue model, and operational know-how under the service brand "STADIUM AI", reaching the stage of full-scale deployment (service launch).

2. Service Overview of "STADIUM AI"

"STADIUM AI" is a service that realizes professional sports video shooting, distribution, and analysis with unmanned, low-cost operation by utilizing AI cameras, based on the sports video platform provided by NTTSportict. Its main features are as follows:

- Professional Footage Without Staff

AI automatically handles camera work and editing, allowing for the shooting of professional match footage without the need for a cameraman.

- Automatic Distribution

In addition to on-demand streaming, live streaming is also supported depending on the model.

- Panoramic Recording

Simultaneously records movements on the opposite side, enabling analysis through viewpoint changes and zooming.

- Remote Operation

Shooting can be started remotely from a smartphone/PC, minimizing the burden even for permanent installations.

- Video Analysis

Automatic tagging and highlight generation directly contribute to team improvement and scouting.

It supports 16 sports including soccer, basketball, baseball, and volleyball, and offers a lineup of models tailored to various uses (e.g., for permanent installation, portable). The main target users are sports teams, tournament and sports organizations, sports facilities and schools, and local governments.

3. Positioning of "JELLY BEANS AI SOLUTION"

"STADIUM AI" is provided as one of the series of AI-related services "JELLY BEANS AI SOLUTION" developed by Our Group. Our Group aims to create new value in the fields of sports, entertainment, and community DX, centered on edge AI and generative AI, and this service plays a core role.

The main AI-related services promoted by Our Group are as follows:

- STADIUM AI

Sports video distribution and sports DX solution utilizing AI cameras (edge AI analysis) (this service).

- Photoroid Music

AI-powered music generation service.

- Image Recognition Platform

Image recognition solution using edge AI analysis technology, promoted in collaboration with Intelligence Design Inc. and others.

By systematically positioning these as "JELLY BEANS AI SOLUTION", we will clarify Our Group's AI business strategy and aim to enhance synergies between services and expand our business portfolio.

4. Operational Structure and Revenue Model

This service will be operated by Jelly Beans Marketing Lab Co., Ltd., a consolidated subsidiary of our company. NTTSportict will be responsible for the technical infrastructure of video shooting and distribution, while Our Group will handle sales, branding, advertising matching, and the media network (OEM deployment). The revenue model will consist of the following four pillars:

- Equipment Installation and Operation Revenue

Direct revenue from shooting, distribution, viewing charges, photo sales, etc.

- Advertising and Sponsor Matching Revenue

Recurring revenue from making distribution videos into advertising media and collaborating with regional and national sponsors.

- Solution Cross-Expansion Revenue

Maximizing LTV through support for equipment installation, operation agency services, and video analysis support.

- Facility Permanent Installation Model Revenue

Continuous revenue from permanent installation in facilities and schools.

About Jelly Beans Group

Jelly Beans Group Co., Ltd. is a holding company that oversees multiple operating companies, engaged in businesses across a wide range of fields including fashion, sports, sustainability, logistics, and entertainment. In addition to planning and developing original brands, handling wholesale, retail, and EC operations, we actively support the development of global brands and the creation of new businesses. Our strength lies in our ability to provide integrated services from brand strategy planning, marketing, and promotion to supply chain construction by fusing the expertise and know-how of each group company. We continue to grow as a comprehensive marketing company that accurately captures market and societal changes and continuously creates new value.

Contact Information for Inquiries regarding this Matter

Jelly Beans Group Co., Ltd.

https://www.jelly-beans-group.co.jp/

IR & Public Relations

https://www.jelly-beans-group.co.jp/contact/