361 Sports Japan Signs Support Contract with Professional Basketball Player Yuya Nagayoshi
361 Sports Japan, a subsidiary of Jelly Beans Group, has signed an endorsement contract with professional basketball player Yuya Nagayoshi. The brand '361°' will provide professional-grade basketball shoes to support Nagayoshi's performance while collaborating on promotional efforts to inspire the next generation of athletes.
📋 Article Processing Timeline
- 📰 Published: May 24, 2026 at 19:00
- 🔍 Collected: May 24, 2026 at 10:31
- 🤖 AI Analyzed: May 24, 2026 at 10:43 (11 min after Collected)
Jelly Beans Group has announced that its 100% subsidiary, 361 Sports Japan, the exclusive domestic distributor of the global sports brand '361°,' has signed a support contract with professional basketball player Yuya Nagayoshi.
With the slogan 'One Degree Beyond,' the 361° brand operates in over 7,000 locations worldwide, providing innovative sports gear to athletes who strive to push past their limits. Through this ambassador agreement, Nagayoshi will wear the latest professional-grade basketball shoes, serving as a real-world demonstration of the brand's practicality and functionality during his matches.
[About Yuya Nagayoshi]
Born July 14, 1991, in Kagoshima Prefecture, Nagayoshi is 198cm tall and weighs 108kg. He plays as a Power Forward/Center. After graduating from Aoyama Gakuin University, he began his professional career with the Kawasaki Brave Thunders in 2014. He played for Kyoto Hannaryz and Rizing Zephyr Fukuoka before joining the B1 League's Sunrockers Shibuya in 2023. He is highly regarded for his strong physical play and calm leadership.
[Featured Products]
1. JOKER 2 LOW: Priced at 27,500 JPY (excluding tax), a men's basketball shoe.
2. Zen Ⅷ: Priced at 23,500 JPY (excluding tax), a men's basketball shoe.
In his interview, Nagayoshi reflected on his journey, noting that he had dreamed of becoming a professional athlete since elementary school. He emphasized that for a professional, how one manages the 23 hours outside of practice—including body care and mindset—is just as important as the one hour of intense training. He also shared that the transition from student to professional athlete involves a shift toward self-discipline and winning the "battle against oneself."
Through this partnership, 361 Sports Japan aims to maximize Nagayoshi's performance while utilizing his influence to communicate the joy and potential of sports to next-generation athletes.
With the slogan 'One Degree Beyond,' the 361° brand operates in over 7,000 locations worldwide, providing innovative sports gear to athletes who strive to push past their limits. Through this ambassador agreement, Nagayoshi will wear the latest professional-grade basketball shoes, serving as a real-world demonstration of the brand's practicality and functionality during his matches.
[About Yuya Nagayoshi]
Born July 14, 1991, in Kagoshima Prefecture, Nagayoshi is 198cm tall and weighs 108kg. He plays as a Power Forward/Center. After graduating from Aoyama Gakuin University, he began his professional career with the Kawasaki Brave Thunders in 2014. He played for Kyoto Hannaryz and Rizing Zephyr Fukuoka before joining the B1 League's Sunrockers Shibuya in 2023. He is highly regarded for his strong physical play and calm leadership.
[Featured Products]
1. JOKER 2 LOW: Priced at 27,500 JPY (excluding tax), a men's basketball shoe.
2. Zen Ⅷ: Priced at 23,500 JPY (excluding tax), a men's basketball shoe.
In his interview, Nagayoshi reflected on his journey, noting that he had dreamed of becoming a professional athlete since elementary school. He emphasized that for a professional, how one manages the 23 hours outside of practice—including body care and mindset—is just as important as the one hour of intense training. He also shared that the transition from student to professional athlete involves a shift toward self-discipline and winning the "battle against oneself."
Through this partnership, 361 Sports Japan aims to maximize Nagayoshi's performance while utilizing his influence to communicate the joy and potential of sports to next-generation athletes.
FAQ
Which team does Yuya Nagayoshi play for?
He plays for the Sunrockers Shibuya in the B1 League.
Where can I purchase 361° shoes?
Please check the official channels or authorized retailers of 361 Sports Japan for purchase information.
What is the core of this news?
The launch of full-scale performance support in the Japanese market through an ambassador contract with a B1 athlete.