JELLY BEANS STYLE Exhibits at RIZIN.53 in Kobe, Drawing MMA Fans with Fighter Appearances and Exclusive Campaigns

Jelly Beans Group Co., Ltd. (headquartered in Chuo-ku, Tokyo; Representative Director: Akira Miyazaki) exhibited its recovery wear brand JELLY BEANS STYLE at RIZIN.53 Kobe, held on Sunday, May 10, 2026, at GLION ARENA KOBE in Hyogo Prefecture. The event featured a RIZIN lightweight title match and several high-profile bouts involving fighters such as Ren Hiramoto and Kouzi, drawing many combat sports fans to the venue. The JELLY BEANS STYLE booth attracted strong traffic with fighter appearance programs, commemorative photo campaigns, and limited-item displays. At the booth, the brand held the “RIZIN.53 × JELLY BEANS STYLE × 361° Special Commemorative Photo Campaign.” Four popular RIZIN fighters visited the booth and joined a special photo session with fans. Large crowds gathered around the booth, cheers erupted when the fighters appeared, and long lines continued throughout the session, making it a valuable opportunity for direct interaction between fans and athletes. The venue also featured displays of JELLY BEANS STYLE recovery wear and touch-and-try experiences, allowing visitors to feel the materials and comfort firsthand. The initiative received strong feedback from attendees interested in post-sport conditioning and everyday use. In addition to fighter fans, many visitors interested in functional apparel stopped by, keeping the booth busy throughout the day. The brand also ran social media posting campaigns and photo spot activities. Many visitors posted photos taken at the booth on social media, extending the excitement of the event and the brand’s world beyond the venue. In the merchandise area, the “RIZIN × JELLY BEANS STYLE” collaborative recovery wear was showcased and drew attention as a model worn by RIZIN fighters. Other initiatives linked with the 361° brand were also carried out, presenting a new lifestyle proposal that combines sports, combat sports, and recovery. As GLION ARENA KOBE was filled with excitement, the JELLY BEANS STYLE booth also remained highly active throughout the day. JELLY BEANS STYLE will continue strengthening collaborations with sports and entertainment scenes and offering new value through brand experiences. Event overview: The event was RIZIN.53, held on Sunday, May 10, 2026, at GLION ARENA KOBE, organized by RIZIN FIGHTING FEDERATION. JELLY BEANS STYLE is a recovery wear brand developed to support physical recovery after sports. It offers apparel designed to support everyday conditioning for users ranging from athletes to general consumers. Jelly Beans Group Co., Ltd. is a holding company overseeing multiple operating companies across fields including fashion, sports, sustainability, logistics, and entertainment. Its businesses span original brand planning and development, wholesale, retail, and e-commerce operations, while also supporting global brand expansion and creating new businesses.