[Event Report] 361° × Koshigaya Alphas Experiential Basketball Event Held at Aeon Lake Town!

361 Sports Japan Co., Ltd., a group company of Jelly Beans Group Co., Ltd. (Headquarters: Chuo-ku, Tokyo; Representative Director: Akira Miyazaki; hereinafter "Jelly Beans"), held a special collaborative event with the professional basketball club Koshigaya Alphas at the "Sora no Hiroba" (Sky Plaza) of Aeon Lake Town Outlet on Wednesday, April 29, 2026 (public holiday). Under the concept of "It's a waste to just watch," the event was bustling with many families and basketball fans on the first day of Golden Week. ■ "Shoot Challenge" and other participatory activities enjoyable for all generations The "Shoot Challenge" was implemented as an experiential content where participants could actively engage and enjoy. Successful participants received 361° products and luxurious prizes, making it a valuable opportunity to share the fun and sense of accomplishment in sports. Additionally, the life-sized photo spots of players Ikeda and Oba, set up in the venue, became popular spots where many fans came to take commemorative photos. ■ From "Watching" to "Experiencing": Special Stage of Music and Performance At the venue, the masterful play by DJ PACHI-YELLOW, the 2025 DMC THE OPEN JAPAN CHAMPION, and the street-style sound created by DJ LANY generated a comfortable groove throughout the entire venue. Furthermore, AlphaVenus, the exclusive cheerleading squad for Koshigaya Alphas, added glamour with their dynamic performance. Moreover, surprise guests "6174 (HARUNE / MALIN / HIK4RI / VIVI)", who had attracted attention since the pre-announcement, appeared on stage. Their aggressive performance captivated the audience, transforming the everyday space of a shopping mall into an enthusiastic live venue. About Koshigaya Alphas Koshigaya Alphas is a professional basketball club. They are active in the B.LEAGUE, with the vision of "Japan's No. 1 'sense of unity' space that energizes the town through basketball." [Official Website] https://www.koshigaya-alphas.com/ About 361 Sports Japan Co., Ltd. 361 Sports Japan is a global sports brand with over 7,000 locations worldwide, known for its high functionality and stylish design. They offer a wide range of products, including basketball shoes, running wear, and training wear, for kids, student athletes, and top athletes. 361Sports Japan Co., Ltd. [Headquarters] Forefront Tower II 8F, 3-13-1 Kachidoki, Chuo-ku, Tokyo [Official Website] https://361sports.jp/ Future Development Moving forward, we will continue to deepen our collaboration with local communities and teams, including "Koshigaya Alphas," to contribute to the development of basketball culture and the creation of new sports experiences. Official Online Shop: https://361sports.jp/ Official Instagram: https://www.instagram.com/361_japan_official/ Official X: https://x.com/361_japan Official LINE: https://line.me/R/ti/p/@059fuoaj Official YouTube: https://www.youtube.com/@361japan Jelly Beans Group Co., Ltd. Official Website: https://www.jelly-beans-group.co.jp