Gold Star Co., Ltd. Collaborates with Live Streaming App "everylive" for Major Event

Jelly Beans Group Co., Ltd. (Headquarters: Taito-ku, Tokyo; Representative Director: Akira Miyazaki; hereinafter referred to as "the Company") is pleased to announce that its subsidiary, Gold Star Co., Ltd., will collaborate with "Hyakka Ryoran Sai no Shukuten," the largest annual BIG online event held on the live streaming app "everylive" operated by Everylive Inc., to implement promotional measures.

■ Background and Objectives of Sponsorship

The live streaming market, characterized by real-time interaction and two-way communication, continues to expand as a new marketing channel that generates high engagement through viewer participation.

Through collaboration with this event, we aim to maximize product awareness and enhance media exposure for our new product, "BeroBero Bar."

● Product Promotion Measures

Live tasting and introduction of the product during live streams by participating streamers.

● Distribution-Linked Marketing

Real-time promotion through live streaming.

Stimulating purchasing intent through interaction with viewers.

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