@cosme Rookie Award Winning Brand "LIPOPEEL®" New Product "LIPOPEEL Face Wash" Wins 1st Place in Rakuten Daily Ranking for Facial Cleansers

"LIPOPEEL® FACE WASH," a foaming facial cleanser from the skincare brand "LIPOPEEL®" developed by GENE Inc. (Headquarters: Minami-Aoyama, Tokyo), won 1st place in the daily ranking (facial cleanser category) on Rakuten Ichiba (Aggregation Date: March 13, 2026).

Since the release of its serum in February 2025, LIPOPEEL® has accumulated a strong track record in its first year, including ranking 1st on the Amazon serum ranking for 30 consecutive days, exceeding 500,000 cumulative shipments in the series (*1), and winning the "Brand Rookie Award" at the @cosme 2025 Best Cosmetics Awards. This new product is a new line that incorporates this expertise into "facial cleansing," and it has been highly evaluated immediately after its launch.

Background of LIPOPEEL FACE WASH's Birth

LIPOPEEL, which has gained support for its exfoliating serum, turned its attention next to "facial cleansing."

Many customer reviews expressed a desire to "exfoliate thoroughly while avoiding dryness and irritation," making a cleanser that combines exfoliation and moisturizing the most natural area to expand the brand's concept of "exfoliation × highly penetrating liposome care (*2)."

Transforming facial cleansing from "the act of removing dirt" to an "introductory step to skincare." This concept of a "booster cleanser" lies at the core of the product's design philosophy.

As a result, it garnered strong support on Rakuten Ichiba, achieving 1st place in the daily ranking (facial cleanser category) (Aggregation Date: March 13, 2026).

Product Features

1 | Smooth skin with 3 types of exfoliating ingredients A balanced blend of Mandelic acid (AHA), Salicylic acid (BHA), and Gluconolactone (PHA). Each approaches dead skin cells with a different mechanism, creating a mild formulation that can be used every day even on sensitive skin. *This does not mean that skin trouble will not occur for everyone.

2 | Highly moisturizing design with liposomal ectoine + ceramide Ectoine is an amino acid extracted from microorganisms living in the extreme environments of deserts, with excellent cell-protective and water-retaining properties. Designed to easily reach the stratum corneum using liposome technology and combined with ceramide, it achieves moisturizing power that prevents tightness after washing. Furthermore, a Vitamin C derivative (Ascorbyl Glucoside) is also blended in.

3 | Frictionless dense foam + Bergamot scent A dense, elastic foam dispensed with a single push adheres to the skin, cleansing while minimizing friction. The bergamot scent provides a pleasant cleansing experience on busy mornings or at the end of the day.

Customer Evaluations

Immediately after launch, customers commented:

- "It doesn't feel tight after washing, and while it leaves a moisturizing sensation, excess sebum and dirt are thoroughly removed. Overall, it's a balance of refreshing and moisturizing." - "I think it's easy to use even for those who get dry easily or want to incorporate exfoliation but are worried about irritation." - "Because it's a peeling type, I thought it would be highly irritating, but the feel of use is milder than I expected, and the roughness of my skin is gradually smoothing out..."