'Lipopeel Serum' is a Massive Hit in Taiwan! Growing at a Pace of Over 100,000 Units Annually
Gene Co., Ltd.'s skincare brand 'LIPOPEEL®' is performing exceptionally well in Taiwan, selling its 'Lipopeel Serum' at a pace of over 100,000 units per year. Supported by strong distribution channels like POYA and momo, its popularity has also led to stock shortages in Japan.
📋 Article Processing Timeline
- 📰 Published: April 8, 2026 at 19:10
- 🔍 Collected: April 8, 2026 at 10:30
- 🤖 AI Analyzed: April 20, 2026 at 20:27 (297h 57m after Collected)
Gene Co., Ltd. (Headquarters: Minami Aoyama, Tokyo), which operates the skincare brand 'LIPOPEEL®', is pleased to announce that its products are recording strong sales performance in Taiwan.
'Lipopeel Serum' has been steadily increasing its sales volume in the Taiwanese market, maintaining sales of approximately 10,000 units per month over the past three months. It is tracking at a pace exceeding 100,000 units annually. It has gained strong support from local consumers and continues to see stable sales growth.
Furthermore, alongside the growing awareness in Taiwan, purchases mainly by inbound tourists are also increasing within Japan, causing stockouts and shortages in some channels due to the impact of heightened demand.
## About Lipopeel Serum
'Lipopeel Serum' is an introductory serum that delivers beauty ingredients to the stratum corneum while targeting old skin cells, thanks to its highly penetrative*2 proprietary design combining 'exfoliation x liposome technology*1'.
With a formulation that balances exfoliation and moisturizing, it is easy to use daily and leads to smooth, sleek skin.
*1 Encapsulating beauty ingredients to deliver them steadily to the stratum corneum
*2 Down to the stratum corneum
## Sales Expansion in the Taiwanese Market
This product is deployed through major sales channels within Taiwan.
Offline, it is handled at the major variety shop 'POYA', creating touchpoints with a wide range of visiting customers.
Online, it is sold on leading Taiwanese E-commerce malls 'momo' and 'Shopee', catering to diverse purchasing needs.
Additionally, aiming to strengthen touchpoints with local consumers, we plan to launch an Instagram account targeted at Taiwan and broadcast information in the local language.
## Customer Evaluations
From local users, we have received feedback such as:
'I no longer worry about skin roughness, and it leaves a smooth finish.'
'It is good that it is mild enough for daily use and does not cause dryness.'
It is gathering support as an exfoliating serum suitable for daily use.
## Background of the Strong Performance
In the Taiwanese market, Japanese cosmetics are highly popular due to trust in their quality and safety, and demand continues to grow.
'Lipopeel Serum' is evaluated as a skincare item easy to use daily due to its formula design that balances exfoliation and moisturizing. This alignment with market needs and the rising trust in Japanese cosmetics has led to the current strong sales results.
## Future Developments
Moving forward, our company will further promote sales expansion in the Taiwanese market and sequentially roll out other products from the 'Lipopeel' brand.
Concurrently, we will strengthen various marketing measures aimed at expanding awareness and promoting purchases locally, striving to create further sales opportunities through campaigns, promotions, and information dissemination using social media.
We will continue to aim to improve brand value in the Taiwanese market through product development and marketing activities tailored to local needs.
## Product Overview
Product name: LIPOPEEL®
'Lipopeel Serum' has been steadily increasing its sales volume in the Taiwanese market, maintaining sales of approximately 10,000 units per month over the past three months. It is tracking at a pace exceeding 100,000 units annually. It has gained strong support from local consumers and continues to see stable sales growth.
Furthermore, alongside the growing awareness in Taiwan, purchases mainly by inbound tourists are also increasing within Japan, causing stockouts and shortages in some channels due to the impact of heightened demand.
## About Lipopeel Serum
'Lipopeel Serum' is an introductory serum that delivers beauty ingredients to the stratum corneum while targeting old skin cells, thanks to its highly penetrative*2 proprietary design combining 'exfoliation x liposome technology*1'.
With a formulation that balances exfoliation and moisturizing, it is easy to use daily and leads to smooth, sleek skin.
*1 Encapsulating beauty ingredients to deliver them steadily to the stratum corneum
*2 Down to the stratum corneum
## Sales Expansion in the Taiwanese Market
This product is deployed through major sales channels within Taiwan.
Offline, it is handled at the major variety shop 'POYA', creating touchpoints with a wide range of visiting customers.
Online, it is sold on leading Taiwanese E-commerce malls 'momo' and 'Shopee', catering to diverse purchasing needs.
Additionally, aiming to strengthen touchpoints with local consumers, we plan to launch an Instagram account targeted at Taiwan and broadcast information in the local language.
## Customer Evaluations
From local users, we have received feedback such as:
'I no longer worry about skin roughness, and it leaves a smooth finish.'
'It is good that it is mild enough for daily use and does not cause dryness.'
It is gathering support as an exfoliating serum suitable for daily use.
## Background of the Strong Performance
In the Taiwanese market, Japanese cosmetics are highly popular due to trust in their quality and safety, and demand continues to grow.
'Lipopeel Serum' is evaluated as a skincare item easy to use daily due to its formula design that balances exfoliation and moisturizing. This alignment with market needs and the rising trust in Japanese cosmetics has led to the current strong sales results.
## Future Developments
Moving forward, our company will further promote sales expansion in the Taiwanese market and sequentially roll out other products from the 'Lipopeel' brand.
Concurrently, we will strengthen various marketing measures aimed at expanding awareness and promoting purchases locally, striving to create further sales opportunities through campaigns, promotions, and information dissemination using social media.
We will continue to aim to improve brand value in the Taiwanese market through product development and marketing activities tailored to local needs.
## Product Overview
Product name: LIPOPEEL®