Nagaoka Fireworks Festival 2026 Live Broadcast Commemorated with Joint Project

Nippon Digital Delivery Inc. (Shibuya-ku, Tokyo; President and CEO: Mie Kanai) produces and broadcasts programs that convey the charm of various regions of Japan on the regional information channel "satonoka 4K/TV" (CATV Channels 420/401, etc.).

Now, satonoka 4K/TV will broadcast a live feed of the "Nagaoka Fireworks Festival 2026" on August 3 (Mon) from 7:00 PM. To commemorate this live broadcast, a giveaway campaign will be held where participants can win movie tickets for the animated film "Kimi to Hanabi to Yakusoku to," which is set at the Nagaoka Fireworks.

This initiative is a joint effort to enjoy the charm and emotion of the Nagaoka Fireworks through both television and film.

Campaign to Win Movie Tickets for the Animated Film "Kimi to Hanabi to Yakusoku to"

In conjunction with this broadcast, a public viewing of the live broadcast of the "Nagaoka Fireworks Festival 2026" is also planned. Held at venues including Tokyu Kabukicho Tower, it will offer a special experience different from watching at home, allowing viewers to enjoy the appeal of the Nagaoka Fireworks in real-time with immersive, high-impact visuals and sound. Details about each venue and event content will be announced later on the satonoka website (https://www.satonoka.jp/).

<Giveaway Campaign Overview>

[Prize Content] Movie tickets for "Kimi to Hanabi to Yakusoku to"

[Number of Winners] 10 people

[Application Period] July 2, 2026, 12:00 PM - July 8 (Wed), 11:59 PM

For details on eligibility and precautions, please check the official X account (https://x.com/satonoka_4k).

<Program Overview>

◆ Program Title: Nagaoka Fireworks Festival 2026 Live Broadcast

◆ Broadcast Date and Time: satonoka 4K/TV August 3, 2026 (Mon) 7:00 PM - 10:00 PM

◆ Production/Copyright: NCTV Co., Ltd.

◆ Program Content: One of Japan's leading grand fireworks festivals, held annually on August 2nd and 3rd for two days in Nagaoka City, Niigata Prefecture. Set against the backdrop of the Shinano River, Japan's largest river, spectacular fireworks are launched one after another with prayers for the souls of those lost in air raids, for recovery from war and disasters, and for lasting peace. Featured programs include the large "San-shaku Dama" (three-foot tama), the "Phoenix Reconstruction Prayer Fireworks" stretching approximately 2 kilometers, and music-synchronized fireworks like "Kono Sora no Hana" and "Tenchijin Hanabi." It is counted as one of Japan's three major fireworks festivals.

Animated Film "Kimi to Hanabi to Yakusoku to" Work Overview

<Film Synopsis>

The setting for this film is the "Nagaoka Fireworks Festival" in Niigata, one of Japan's three major fireworks festivals, which attracts hundreds of thousands of people annually to witness the brilliant fireworks.

Makoto, a high school student living in Tokyo, far from Niigata, and Hikari are brought together by a painting depicting fireworks.

Makoto and Hikari, tossed about by fate along with the mystery of the fireworks painting, and Haru, a mysterious girl who suddenly appears.

Within a limited time, each is forced to make a choice --.

An animated film adaptation of the novel "Kimi to Hanabi to Yakusoku to" by Makoto Kashiwagi (published by Shogakukan "Gagaga Bunko").

What is the promise made across 81 years, beneath the fireworks sparkling in the Nagaoka night sky --.

A fleeting and poignant love story that transcends time, connected by a single painting of fireworks.

Film Official Website Here

<satonoka 4K/TV> (Cable TV Channels 420/401, etc.) https://www.satonoka.jp/

A regional information channel originating from cable TV, broadcasting the charm of Japan's regions 24 hours a day, 365 days a year.

satonoka means "a channel where you can feel the 'scent of home,'" and it is programmed with a focus on programs closely connected to local communities, as only cable TV can provide.

"You're sure to discover Japanese charms and fresh regional information you didn't know about!"

Number of Households Able to View: 3.72 million (as of June 1, 2026)

<How to Watch satonoka 4K/TV>

Subscribe to a cable TV station that can broadcast "satonoka 4K" and "satonoka TV," and install a dedicated digital tuner in your home. To watch "satonoka 4K" in 4K, a 4K-compatible tuner and a 4K-compatible TV are required. (On J:COM, channel 420 is satonoka 4K).

"satonoka TV" has the same content as satonoka 4K and is broadcast in HD.

For detailed viewing methods and a list of cable TV stations where it can be viewed, please refer to the following:

https://www.satonoka.jp/list/

<About Nippon Digital Delivery Inc.> https://www.jdserve.co.jp

Established in April 2000. With the core business of digital broadcasting distribution for cable TV, the first in Japan, we have worked to promote the digitalization of the cable TV industry. Currently, we distribute CS digital broadcasting, BS digital broadcasting, etc., using terrestrial optical networks to cable TV operators nationwide. Since fiscal year 2023, we have utilized the same network to provide live entertainment nationwide through the "Live Viewing Service Oshii View," and launched the "satonoka Project" as an activity to contribute to regional revitalization under the slogan "Connecting and being connected by the charm of regions." In addition, we provide a wide range of operational support that leads to problem-solving and service expansion for cable TV operators, including the VOD platform "Miru Plus" and ID solution services.