Event Details Announced for 'THE AWAODORI - Prologue - Tokushima's Earnestness, Dancing in Shibuya': The 'Three Major Awa Odori' Gather in Shibuya
Japan Digital Serve, Cable Television Tokushima, and the Awa Odori Executive Committee will co-host 'THE AWAODORI - Prologue -' at Shibuya Stream Hall on May 30. The event brings together the three major Awa Odori groups and features Canva as the official design partner, along with free giveaways and local product exhibitions.
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Japan Digital Serve Corporation (Shibuya-ku, Tokyo; Representative Director: Noriaki Takahide; hereinafter 'JDS'), as part of its regional revitalization initiative 'satonoka project', together with Cable Television Tokushima Inc. (Tokushima City, Tokushima Prefecture; Representative Director and President: Akinori Yamama) and the Awa Odori Future Transmission Executive Committee (Tokushima City, Tokushima Prefecture; hereinafter 'Awa Odori Executive Committee'), will co-host '2026 THE AWAODORI - Prologue - Tokushima's Earnestness, Dancing in Shibuya' on Saturday, May 30 at Shibuya Stream Hall.
As part of the 'satonoka project', JDS and Cable Television Tokushima have been developing initiatives in the Tokyo metropolitan area that integrate 'broadcasting x real-world x communications', centered on live broadcasts of the Tokushima Awa Odori. This event, officially recognized by the Awa Odori Executive Committee, aims to provide an authentic Awa Odori experience in the metropolitan area ahead of the main Tokushima City Awa Odori in August, aiming to cultivate new fans.
The event details have now been finalized.
At the event, the 'Three Major Awa Odori' of Japan will gather in Shibuya, led by the Tokushima City Awa Odori Promotion Association Selection Ren, alongside the Koenji Awa Odori Ren Association Joint Ren and the Minamikoshigaya Awa Odori Joint Ren. Each will deliver polished performances. Do not miss this valuable opportunity to enjoy Awa Odori from different regions right in Shibuya, Tokyo!
Furthermore, Canva (operated by Canva Japan K.K.) will serve as the Official Design Partner for 'THE AWAODORI - Prologue -' held in Shibuya. Design templates provided by Canva will be used for various creative materials that adorn the event.
Additionally, satonoka 4K/TV will intensively broadcast 'Canva Design School' (6 episodes in total, 17-25 minutes each) over two months in July and August, showcasing how Canva designs support the revitalization of local shopping streets. The philosophy of satonoka, which aims for regional revitalization through content, aligned perfectly with Canva's mission to revitalize regions using a 'design tool anyone can use'.
In addition to Canva, Akagi Nyugyo Co., Ltd. and Il Rosa Co., Ltd. have been confirmed as sponsors. At the event venue, Akagi Nyugyo's classic summer ice cream 'GariGari-kun' will be distributed free of charge to attendees (limited quantity available). As a bonus for ticket purchasers, Il Rosa's Tokushima dairy confectionery 'Mamma Rosa' will also be distributed.
The event also features a Canva experience booth, an exhibition of local products primarily from Tokushima, and kitchen cars, offering a variety of ways for everyone to enjoy the day.
Please come and experience the packed program of 'THE AWAODORI - Prologue - Tokushima's Earnestness, Dancing in Shibuya'.
■ 6F Hall (Paid)
Tokushima City Awa Odori Promotion Association Selection Ren Performance
1st Performance: 14:00~ (Doors open 13:30)
2nd Performance: 16:00~ (Doors open 15:30)
3rd Performance: 18:00~ (Doors open 17:30)
■ 4F Floor (Free)
Demonstrations by Koenji Awa Odori Ren Association Joint Ren and Minamikoshigaya Awa Odori Joint Ren
Canva experience booth, Tokushima local product exhibition, photo corner, etc.
・12:30~: Doors open
・13:00~: Koenji Awa Odori Ren Association Joint Ren
・15:00~: Minamikoshigaya Awa Odori Joint Ren
・17:00~: Koenji Awa Odori Ren Association Joint Ren
List of Booth Exhibitors
・Canva: Design tool experience
・Plumo: Western confectionery sales
・Ryuju Shoten: Original miso sales
・East Tokushima: Tokushima tourism information provision and local product sales
・Our Worlds: Tokushima ingredients and processed food sales
・Tokushima Prefecture (Industrial Internationalization Support Organization): Tokushima local products, processed foods, soft drinks, and alcoholic beverage sales
・Club Tourism: Travel brochures and tour sales
■ Inaribashi Square (Free)
Demonstrations by Koenji Awa Odori Ren Association Joint Ren and Minamikoshigaya Awa Odori Joint Ren
Free distribution of GariGari-kun, Tokushima kitchen cars, etc.
・11:00~: Doors open
・11:00~: Koenji Awa Odori Ren Association Joint Ren
・12:00~: Minamikoshigaya Awa Odori Joint Ren
・14:00~: Minamikoshigaya Awa Odori Joint Ren
・16:00~: Koenji Awa Odori Ren Association Joint Ren
・18:00~: Koenji Awa Odori Ren Association Joint Ren
List of Kitchen Car Exhibitors
・Sunny's Farm: Meat-wrapped rice balls, shaved strawberries, strawberry smoothies, etc.
・DANNY CHURROS: Rice flour churros, sudachi squash, sudachi highball, etc.
・Donoura: Naruto sea bream salt ramen, Naruto sea bream rice, sea bream set, etc.
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FAQ
THE AWAODORI - 序章 - はいつ、どこで開催されますか?
5月30日(土)に東京都の渋谷ストリームホールで開催されます。
このイベントの主催者は誰ですか?
日本デジタル配信株式会社(JDS)、ケーブルテレビ徳島株式会社、阿波おどり未来へつなぐ実行委員会の3社による共同主催です。
イベントのオフィシャルデザインパートナーはどの企業ですか?
「誰でも使えるデザインツール」を提供するCanva(キャンバ、運営:Canva Japan株式会社)です。
イベントではどのような団体が阿波おどりを披露しますか?
徳島市阿波おどり振興協会選抜連、高円寺阿波おどり連協会合同連、南越谷阿波踊り合同連の「三大阿波おどり」が集結します。
イベント会場での来場者特典や協賛内容はどのようなものですか?
赤城乳業の「ガリガリ君」が無償配布(数量上限あり)されるほか、チケット購入者にはイルローザの徳島酪菓「マンマローザ」が特典として配布されます。