J SPORTS Corporation (J SPORTS, Headquarters: Koto-ku, Tokyo, President: Hajime Tonosaki) and JCOM BS Corporation (J:COM BS, Headquarters: Chiyoda-ku, Tokyo, President: Yuhhiro Saito) will implement various initiatives for the Orix Buffaloes hosted game "Orix Buffaloes vs. Tohoku Rakuten Golden Eagles" to be held at Tokyo Dome on August 3, 2026, as part of the J:COM Group's sports content strategy. This game will be broadcast live on J SPORTS and J:COM BS, marking the first live professional baseball broadcast on the J:COM BS channel.

<Key Visual> <Exciting Seat Practice Tour>

Background and Positioning

J SPORTS has broadcast Orix Buffaloes hosted games for many years. We will now participate as a special event partner for this hosted game, which will be held at Tokyo Dome for the first time in 17 years since 2009. Through this, we will integrate content production, event management, and broadcasting. By utilizing the J:COM Group's assets across the board, we aim to enhance the value of sports content.

Amidst diversifying sports viewing styles, J SPORTS is working to create multifaceted touchpoints with new customers by combining broadcasting, real-life events, and digital initiatives. Furthermore, for J:COM BS, which will celebrate its first anniversary on July 1, 2026, this initiative is positioned as a milestone measure to improve programming value and expand viewing opportunities.

J SPORTS Initiatives

We will be responsible for operations, planning and execution of related events, as well as broadcast production and transmission as a special event partner. https://www.jsports.co.jp/baseball/buffaloes/natsunojin/

<Practice Tour>

As a special project commemorating J SPORTS' 30th anniversary, 20 people will be invited by lottery to an exciting seat practice tour before the game. A special experience will be provided alongside team ambassador T-Okada. An exciting seat viewing ticket (with uniform) will also be included.

Application Deadline: July 2, 2026 (Thu) 23:59 https://www.jsports.co.jp/news/2828/

<Ticket Sales>

In addition to the official team ticket site "Oriticke," tickets with uniforms will be sold for the first time on the comprehensive online shopping mall "Qoo10." This aims to verify and expand new purchasing channels. https://www.qoo10.jp/gmkt.inc/Special/Special.aspx?sid=362070

<Limited Merchandise Sales>

Limited edition Tokyo event design merchandise will be available for pre-sale starting mid-July on the J SPORTS online shop. https://store.jsports.co.jp/shop/default.aspx

<Advertising and Event Collaboration Initiatives>

As a special event partner, we will implement collaborative initiatives with sponsor companies utilizing in-dome visions, in-inning events, outdoor signage, and event booths.

J:COM BS Initiatives

We aim to provide new viewing opportunities and expand the viewer base through the channel's first live professional baseball broadcast.

<Broadcast Commemorative Campaign>

Twenty winners will receive a Buffaloes Practice T-shirt (Tokyo event limited design, L size) from those who follow J:COM BS's official X (https://x.com/BS260_official, @BS260_official), quote repost the pre-campaign post, and post the name of the player they are cheering for with a hashtag.

Application Period: July 24 (Fri) 10:00 - August 3 (Mon) 17:00 https://www.jcom-bs.co.jp/special/present_baseball/

<Practice T-shirt>

Broadcast Schedule

<Pre-game Program>

Title

"August 3 Orix Buffaloes Pre-Special Program ~Mamoru Kishida, From Ace to Master Manager~"

"[Pro Baseball] August 3 Orix Game Pre-Special Program Mamoru Kishida, From Ace to Master Manager"

Synopsis

On April 19, 2009, Mamoru Kishida, the current manager, achieved his first complete game victory in his professional career at Tokyo Dome. 17 years later, Mamoru Kishida returns to Tokyo Dome as a manager. What were the thoughts of the 27-year-old Mamoru Kishida, who threw 109 pitches, as he approached this game? He will look back on the game with the person himself, along with valuable footage from that time.

(Same as above)

Channel

"J SPORTS 3"

"J:COM BS" (BS260ch)

Broadcast Date and Time

<Rebroadcast> July 4 (Sat) 17:00-17:30 July 5 (Sun) 19:00-19:30 July 6 (Mon) 21:30-22:00 And others

<First Broadcast> July 4 (Sat) 9:00-9:30 <Rebroadcast> July 19 (Sun) 7:00-7:30

July 25 (Sat) 9:00-9:30

August 2 (Sun) 17:00-17:30

<Live Broadcast>

Title

"Orix Buffaloes vs. Tohoku Rakuten

Golden Eagles"

(Same as above)

Synopsis

Orix Buffaloes hosted game, first time at Tokyo Dome in 17 years Play-by-play: Kazuki Oma, Commentary: Yoshitomo Tani (first TV commentary) - Tomotaka Sakaguchi

(Same as above)

Channel

"J SPORTS 3"

"J:COM BS"

(BS260ch)

Broadcast Date and Time

August 3 (Mon) 17:30 - End of game

August 3 (Mon) 17:30 - 21:30

*First live professional baseball broadcast on the channel *J SPORTS broadcast services can be viewed on cable TV/BS broadcasts nationwide, including J:COM. A paid subscription is required to view. *J:COM BS can be viewed nationwide for free with remote control operation, provided your building is compatible with BS digital broadcasting.

Through these initiatives, J SPORTS and J:COM BS aim to enhance content value and expand viewing opportunities, leading to the creation of new business opportunities.

FACT BOX

  • Source: PR TIMES
  • Category: スポーツ
  • Organizations: J SPORTS / Qoo10