Jiyugaoka Clinic Doctors Cosmetics Holds Pop-up Store at Nihombashi Mitsukoshi Main Store – Enhancing Brand Value and Creating New Customer Touchpoints Through Department Store Expansion –

Jiyugaoka Clinic Doctors Cosmetics Co., Ltd. (Location: Meguro-ku, Tokyo) held a limited-time pop-up store at Nihombashi Mitsukoshi Main Store. This was carried out with the aim of enhancing brand value and promoting correct understanding of its products.

JC PROGRAM

ARES

MEDIBEAUTYS

JC SCALP

【Improved Brand Recognition and Reliability through Department Store Expansion】

This pop-up was held at Nihombashi Mitsukoshi Main Store, a retail location with high reliability and strict standards, attracting many customers.

Visitors provided feedback such as: ・"I feel at ease knowing it's medical-inspired skincare." ・"I feel a sense of trust in the background of expert supervision." These comments contributed to a deeper understanding of the brand's background and value.

Nihombashi Mitsukoshi Main Store ①

Nihombashi Mitsukoshi Main Store ②

【Creating New Customer Touchpoints through Experience and Dialogue】

In addition to product introductions, the venue provided guidance tailored to individual skin conditions and lifestyles, creating opportunities for dialogue with new customer segments that previously had no contact with the traditional salon-exclusive model.

Furthermore, careful explanations were given not only about individual products but also about the importance of counseling and continuous care, which led to a better understanding of the need for ongoing support at salons.

【Results as a Marketing Verification】

Through this pop-up, valuable data was directly collected on customer feedback and purchasing behavior, which will be utilized for future product development and brand communication design.

In particular, concrete insights were gained regarding: ・The gap in recognition among general customers ・Methods for communicating product concepts ・Factors influencing decision-making leading to purchase

【Thorough Operation to Maintain Salon Value】

For this pop-up, the operation was conducted under a consistent policy, with maximum consideration for existing salons and with the aim of directing customers to affiliated salons.

As a result, we were able to achieve both new awareness expansion and the creation of customer touchpoints while maintaining the value of being a salon-exclusive brand.

【Future Outlook】

Based on the insights gained from this initiative, we will continue to focus on collaboration with salons and work towards enhancing brand value.

Eri Koyama, Head of Plastic Surgery

Eri Koyama, Head of Plastic Surgery, Jiyugaoka Clinic, Medical Corporation Kimikai

This initiative was a valuable opportunity to convey the value of skincare, developed with the medical expertise of Jiyugaoka Clinic, through the highly trusted environment of a department store. Going forward, while valuing our collaboration with salons, we will continue to promote the importance of specialized counseling and continuous care, aiming to provide more fundamental value.

【Event Outline】

・Venue: Nihombashi Mitsukoshi Main Store ・Content: Jiyugaoka Clinic Doctors Cosmetics Pop-up Store ・Period: March 11-16, 2026