Arrive at a Collaboration! "Walking Guide to COOP" Tie-up Campaign to be Held
Key facts
- Arrive at a Collaboration! "Walking Guide to COOP" Tie-up Campaign to be Held
- The Japan Consumers' Co-operative Union (JCCU) will collaborate with the travel guidebook series "Orubite" (Chikyu no Arukikata) to launch a tie-up campaign titled "Walking Guide to COOP" from June 21 to September 20, 2026. This campaign leverages the shared curiosity and enjoyment of discovering new things and information between the readers of "Orubite" and COOP users. Members of the "Orubite" editorial department will introduce the "recommended points" of COOP products from their unique perspective as guidebook editors. The campaign will be featured on a special website, in delivery catalogs and stores of some member co-ops, with special pages, posters, and POP displays designed to make discovering products as enjoyable as browsing a travel guide.
- Source: PR Times
- Date: June 9, 2026
Direct answer
The Japan Consumers' Co-operative Union (JCCU) will collaborate with the travel guidebook series "Orubite" (Chikyu no Arukikata) to launch a tie-up campaign titled "Walking Guide to COOP" from June 21 to September 20, 2026. This campaign leverages the shared curiosity and enjoyment of discovering new things and information between the readers of "Orubite" and COOP users. Members of the "Orubite" editorial department will introduce the "recommended points" of COOP products from their unique perspective as guidebook editors. The campaign will be featured on a special website, in delivery catalogs and stores of some member co-ops, with special pages, posters, and POP displays designed to make discovering products as enjoyable as browsing a travel guide.
- Citation
- Arrive at a Collaboration! "Walking Guide to COOP" Tie-up Campaign to be Held (June 9, 2026), PR Times
- Source
- PR Times
- Date
- June 9, 2026
The Japan Consumers' Co-operative Union (JCCU) will collaborate with the travel guidebook series "Orubite" (Chikyu no Arukikata) to launch a tie-up campaign titled "Walking Guide to COOP" from June 21 to September 20, 2026. This campaign leverages the shared curiosity and enjoyment of discovering new things and information between the readers of "Orubite" and COOP users. Members of the "Orubite" editorial department will introduce the "recommended points" of COOP products from their unique perspective as guidebook editors. The campaign will be featured on a special website, in delivery catalogs and stores of some member co-ops, with special pages, posters, and POP displays designed to make discovering products as enjoyable as browsing a travel guide.
📋 Article Processing Timeline
- 📰 Published: June 9, 2026 at 11:00
- 🔍 Collected: June 9, 2026 at 11:27 (27 min after Published)
- 🤖 AI Analyzed: June 12, 2026 at 16:51 (77h 23m after Collected)
This campaign is realized because both the readership of "Chikyu no Arukikata" and the user base of COOP share a curiosity and enjoy encountering new things and information. Based on the voices of cooperative members gathered during the "Oshi COOP" (Recommended COOP) campaign held in 2025, where they voted for their favorite COOP products, the "recommended points" of COOP products will be introduced by members of the "Chikyu no Arukikata" editorial department from their unique perspective as guidebook editors.
During the campaign period, in addition to a special website, featured pages, posters, and POPs that allow customers to enjoy discovering products as if they were browsing a travel guide will be developed in the delivery catalogs and stores of some member co-ops. Furthermore, the value and appeal of the products will be conveyed in depth through tasting comments from the members of the "Chikyu no Arukikata" editorial department.
"Oshi COOP x Chikyu no Arukikata" Special Website (URL: https://seikyounohi.coop/)
*Scheduled to be released on 6/22
■About "Chikyu no Arukikata" (URL: https://www.arukikata.co.jp/)
"Chikyu no Arukikata" has been creating overseas travel guidebooks for over 45 years since its first publication in 1979. It currently covers information on approximately 160 countries and regions. Starting with "Tokyo" released in 2020, the domestic series has also expanded, with prefectural editions as well as regional editions such as city and ward editions gaining attention. In addition to guidebook publishing, the company also focuses on promoting the appeal of regions, products, and services in collaboration with local governments and companies. Furthermore, leveraging its long history and brand recognition, it actively develops merchandise such as capsule toys, snacks, and retort curries. It continues to evolve beyond travel to become a brand that is closer to people's daily lives.
JCCU will continue to be close to the lives of its members. Together with co-ops nationwide, as an organization of mutual support, we aim to realize a sustainable society where everyone can live with a smile.
FAQ
What is the purpose of this campaign?
To convey the appeal of COOP products by focusing on the shared curiosity and enjoyment of discovering new things between "Chikyu no Arukikata" readers and COOP users.
When will the campaign be held?
It will be held for approximately three months from June 21 to September 20, 2026.
What kind of products will be featured in the campaign?
Popular and recommended COOP products will be introduced from the unique perspective of the "Chikyu no Arukikata" editorial department.
Where will the campaign be rolled out?
It will be featured on a special website, and in delivery catalogs and stores of some member co-ops.
What kind of brand is "Chikyu no Arukikata"?
It is a travel guidebook brand with over 45 years of history, covering countries and regions worldwide.