Two new snacks for 3-6 year olds from the 'Kirakira Kids' line are now available
JCCU will sequentially release two new snacks, including 'CO-OP Milk Biscuits', from the 'Kirakira Kids' series for 3-6 year olds starting April 21, 2026, as part of child-rearing support.
📋 Article Processing Timeline
- 📰 Published: April 7, 2026 at 20:00
- 🔍 Collected: April 7, 2026 at 11:30
- 🤖 AI Analyzed: April 20, 2026 at 22:29 (322h 58m after Collected)
The Japanese Consumers' Co-operative Union (abbreviation: JCCU, President: Chitose Arai) will sequentially launch two new products from April 21, 2026, for 3-to-6-year-olds under the 'Kirakira Kids' line: 'CO-OP Milk Biscuit' and 'CO-OP Komepon Honnori Dashi Flavor', as part of an effort to expand products supporting child-rearing households.
'Kirakira Kids' is a series targeting children around 3 to 6 years old, a period when their teeth have fully grown and they are learning the joy and deliciousness of eating. Keeping the concept of the infant sub-brand 'Kirakira Step', it delivers products that offer the 'sense of security' unique to Co-op and 'empathy' with moms and dads, designed for children who are getting used to eating the same foods as adults. The new product 'CO-OP Milk Biscuit' has revised its shape, specifications, and packaging based on feedback from members such as 'oil gets on hands' and 'it's hard to store, so a zipper seal would be appreciated.'
JCCU, along with the Japan CO-OP Insurance Consumers' Co-operative Federation (abbreviation: JCIF, President: Hiroko Sasagawa), is implementing a new concept, '100-month CO-OP,' aimed at strengthening support for the child-rearing demographic and unifying the Co-op brand. Through this measure, we are promoting the 'value of Co-op,' which stays close to members' lives for about 100 months from pregnancy until the child becomes a first-grader, and we will continue to support child-rearing households in the future.
For details, please visit the website: https://jccu.coop/100coop/
'Kirakira Kids' is a series targeting children around 3 to 6 years old, a period when their teeth have fully grown and they are learning the joy and deliciousness of eating. Keeping the concept of the infant sub-brand 'Kirakira Step', it delivers products that offer the 'sense of security' unique to Co-op and 'empathy' with moms and dads, designed for children who are getting used to eating the same foods as adults. The new product 'CO-OP Milk Biscuit' has revised its shape, specifications, and packaging based on feedback from members such as 'oil gets on hands' and 'it's hard to store, so a zipper seal would be appreciated.'
JCCU, along with the Japan CO-OP Insurance Consumers' Co-operative Federation (abbreviation: JCIF, President: Hiroko Sasagawa), is implementing a new concept, '100-month CO-OP,' aimed at strengthening support for the child-rearing demographic and unifying the Co-op brand. Through this measure, we are promoting the 'value of Co-op,' which stays close to members' lives for about 100 months from pregnancy until the child becomes a first-grader, and we will continue to support child-rearing households in the future.
For details, please visit the website: https://jccu.coop/100coop/