Launch of the Circulating Stamp Rally 'Shikoku Megurinku'! [July 16, 2026 (Thu) – January 31, 2027 (Sun)]

Concept

JB Honshi Expressway Group is promoting the 'Discover Setouchi's Charm' campaign, collaborating with local communities to uncover and promote the appeal of the Seto Inland Sea region, maximizing the use of service areas (SA) and parking areas (PA).

As part of this campaign, we are pleased to announce the launch of 'Shikoku Megurinku,' a circulating stamp rally that invites participants to visit restaurants, tourist attractions, transportation facilities, and local events across the Shikoku region. The event will run from Thursday, July 16, 2026, to Sunday, January 31, 2027. Centered around Shikoku’s themes of 'food,' 'sightseeing,' and 'experiences,' this stamp rally allows participants to collect stamps at designated locations. At select venues, stamp collectors can receive special benefits, and participants will also be entered into prize draws based on the number of stamps collected.

1. Event Name

Circulating Stamp Rally 'Shikoku Megurinku'

2. Event Period

July 16, 2026 (Thu) – January 31, 2027 (Sun)

3. Event Details

This is a region-wide stamp rally involving facilities within service and parking areas on the Honshi Expressway, as well as restaurants, tourist attractions, transportation facilities, and local events across the Shikoku region. This is not a single-venue event but one that spans the entire Shikoku area.

4. Participating Stores and Facilities

217 locations including facilities in service and parking areas on the Honshi Expressway, restaurants, tourist attractions, and transportation facilities across Shikoku (as of June 29)

5. How to Participate

Collect stamps by making purchases at participating stores, visiting designated facilities, or attending eligible events. Stamps are obtained by scanning QR codes placed at each location.

At select stores and facilities, participants can receive benefits such as discount coupons or novelty gifts. Additionally, participants can enter prize draws based on the number of stamps collected.

6. Special Website

For more details, visit:

*Website scheduled to launch at 10:00 AM on Wednesday, July 15*

7. Inquiries

Setouchi Charm Discovery Campaign Office

Email: shikoku.meguri@startbahn.jp

*Inquiry window available until Friday, February 26, 2027*

Organizer: JB Honshi Expressway Group

Supporters: Naruto City,坂出 City, Imabari City, Tobu Town

Collaborators: Setouchi Tourism Promotion Organization (General Incorporated Association), Tokushima Prefecture Tourism Association (General Foundation), Naka Town Tourism Association,

Takamatsu Chamber of Commerce and Industry, Shikoku Railway Company (JR Shikoku), Shikoku Family Supporters Club,

Kagawa Prefecture Tourism Association (Public Interest Incorporated Association), Takamatsu Convention & Tourism Bureau (Public Interest Foundation),

Shikoku Tourism Creation Organization (General Incorporated Association), Sanuki City Tourism Association (Incorporated Association),

Shodoshima Tourism Association (General Incorporated Association), Ehime Prefecture Tourism and Local Products Association (General Incorporated Association),

Japan Post Co., Ltd. Shikoku Branch, Imabari Regional Tourism Association (Public Interest Incorporated Association),

Towon City Tourism and Local Products Association (General Incorporated Association), Kitagawa Village Cultural Tourism Corporation (General Incorporated Association) (as of June 23)