Investment Assets Perceived as "Close to Gambling": Pokémon Cards Rank 2nd, What's 1st?

Jaybe Co., Ltd. (Headquarters: Takamatsu City, Kagawa Prefecture; Representative Director: Takayuki Mizusawa), which operates the cryptocurrency news media "JinaCoin" (https://jinacoin.ne.jp/), conducted an internet survey targeting 800 residents of Japan aged 20 and older regarding their perceptions of various investment assets.

As investment options diversify to include stocks, investment trusts, cryptocurrencies, gold, Pokémon cards, and more, perceptions of each vary greatly among individuals.

This survey revealed the actual perceptions of which investment assets are considered "defensive" and which are felt to be "close to gambling."

Survey Overview

Survey Name

Survey on Perceptions of Investment Assets

Survey Period

March 23, 2026 (Mon) - March 25, 2026 (Wed)

Survey Method

Internet Survey

Target Audience

Residents of Japan aged 20 and older

Valid Responses

800 people (377 males, 407 females, 16 others)

Survey Organizer

Jaybe Co., Ltd. / JinaCoin Editorial Department

Survey Results Summary

・ Investment assets considered "defensive" were "Investment Trusts" (34.3%) and "Gold" (33.8%), almost tied.

・ The top "defensive" asset varied by generation: Investment Trusts for those in their 20s and 30s, and Gold for those in their 40s and older.

・ "Cryptocurrencies" ranked 1st at 55.6% for assets perceived as "close to gambling."

・ "Pokémon cards" ranked 2nd at 13.8%, with a higher percentage among those in their 20s (20.8%) compared to other generations.

・ The percentage of people in their 20s who perceive cryptocurrencies as close to gambling (41.7%) was the lowest across all generations.

"Investment Trusts" ranked 1st as a "defensive" investment asset, almost tied with "Gold"

When 800 respondents were asked which investment asset they considered "defensive," "Investment Trusts" came in 1st at 34.3%, and "Gold" came in 2nd at 33.8%, an almost equal result with a difference of only 4 respondents. "Don't know" accounted for 15.7%, indicating a certain number of people who could not make a judgment.

Rank

Investment Asset

Number of Respondents

Percentage

1st

Investment Trusts

274 people

34.3％

2nd

Gold

270 people

33.8％

3rd

Don't know

125 people

15.7％

4th

Stocks

58 people

7.2％

5th

Real Estate

32 people

4.0％

6th

Luxury Watches

10 people

1.2％

7th

Other Precious Metals (Silver, Platinum, etc.)

6 people

0.8％

8th

REIT

5 people

0.6％

9th

Cryptocurrencies

4 people

0.5％

9th

Pokémon Cards

4 people

0.5％

11th

Trading Cards (other than Pokémon cards)

2 people

0.2％

※Excluding "Other" 10 people (1.2%)

Looking at the results by generation, "Investment Trusts" ranked 1st for those in their 20s and 30s, while "Gold" ranked 1st for those in their 40s and older, showing differences in assets perceived as "defensive" across age groups.

Additionally, "Don't know" was highest among those in their 20s at 21.9%, indicating a tendency for their image of defensive investment assets to be not yet established.

Generation

1st Place

2nd Place

3rd Place

20s (n=96)

Investment Trusts (36.5％)

Gold (24.0％)

Don't know (21.9％)

30s (n=279)

Investment Trusts (36.9％)

Gold (32.6％)

Don't know (14.3％)

40s (n=200)

Gold (40.0％)

Investment Trusts (31.0％)

Don't know (14.0％)

50s (n=136)

Gold (41.9％)

Investment Trusts (30.9％)

Don't know (14.0％)

60s and above (n=89)

Gold (41.6％)

Investment Trusts (29.2％)

Don't know (15.7％)