What are people holding and investing in? Investment trusts for those in their 20s and 30s, but what about those in their 40s and older?
A survey on investment intentions by generation and gender.
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- 📰 Published: March 31, 2026 at 20:56
JinaCoin, a cryptocurrency news media operated by jaybe Inc. (Headquarters: Takamatsu, Kagawa; Representative Director: Takayuki Mizusawa; https://jinacoin.ne.jp/), conducted an internet survey on investment among 800 residents in Japan aged 20 and older. Beyond investment trusts and stocks, the range of investment options available to individuals, such as cryptocurrencies and gold, is expanding. This survey clarifies whether there are differences in what people hold or invest in based on generation and gender, and whether future investment interests vary by age. [Survey Overview] Survey Name: Survey on Investment; Period: March 23, 2026 - March 25, 2026; Method: Internet survey; Target: Residents in Japan aged 20+; Valid responses: 800 (377 men, 407 women, 16 others). [Summary of Results] Investment trusts are the top holding for those in their 20s and 30s, while stocks are the top for those in their 40s and older. Cryptocurrency ownership is highest among those in their 40s at 17.1%. For future investments, gold is the top choice only for those in their 50s. If starting one new investment, stocks are preferred by those in their 20s and 30s, while gold is preferred by those in their 40s and 50s. By gender, men prefer stocks (50.9%) and women prefer investment trusts (44.5%).
FAQ
What is the purpose of this survey?
To clarify the differences in investment preferences by generation and gender, and to understand future investment intentions.
Which generation has the highest crypto ownership?
Those in their 40s have the highest ownership at 17.1%, followed by those in their 30s.
What is the top investment choice for people in their 50s?
Gold is the top choice, with 47.9% of respondents expressing interest.